Safety, economy and entertainment are the three main benefits of the connected car. They are the advantages that drivers appear ready and willing to embrace, but less willing to pay more for.
At a time of fierce competition for retail tire sales in the US, a new GfK initiative promises to give tire sellers long-needed marketplace intelligence to help them grow profits.
GfK's Map of the Month for April shows the 2015 regional per-capita purchasing power in Germany, Austria and Switzerland.
This was a central question that Martin Faißt, International Marketing Manager Automotive at GfK in Germany, sought to answer in his recent presentation at the AutoZum automotive industry gathering in Salzburg, Austria.
‘Leading edge consumers’ (LEC) consistently show higher numbers attracted to concepts offered by Connected Cars, compared to general consumers.
GfK's Map of the Month for March shows the share of households with children among Germany's family types at the district level.
Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning them up? Well, it depends…
Already a flourishing market, tire sales in the Middle East are poised for growth, driven by the high GDP of Middle Eastern countries, rising population and government investments in road infrastructure.
First it was central locking, then the transponder key. Will wearable watches be driving the cars of the future?
The replacement car tire market for the key capital cities of Malaysia, Indonesia, Thailand and the Philippines collectively registered a slight growth in volume demand by two percent in 2014 compared to the previous year.
GfK's Map of the Month for February shows the industrial density, i.e. the number of industrial employees per 1,000 inhabitants, in Germany at the district level.
What do drivers want and expect from the connected car? Are they ready for it and, crucially, will they pay for it? Which features appeal to which consumers? Automotive and technology brands won’t want to miss their chance in this exciting new world.