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    • 05/05/14
    • Travel and Hospitality
    • Singapore
    • English

    Omnichannel travelers pre-booking timeline uncovered—from a minute to five months: GfK

    The saying ‘the world knows no boundaries’ is a statement that accurately describes the state of today’s highly sophisticated and developed tourism market.

    • 03/06/14
    • Fashion and Lifestyle
    • Media and Entertainment
    • Public Services
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • Media Measurement
    • Geomarketing
    • Global
    • English

    An optimized mobile web strategy drives reach in the travel sector

    Mobile web provides a digital channel that might have been tailor-made for holiday travel companies.

    • 03/06/14
    • Technology
    • Travel and Hospitality
    • Media Measurement
    • Geomarketing
    • United Kingdom
    • English

    An optimised mobile web strategy drives reach in the travel sector

    Mobile web provides a digital channel that might have been tailor-made for holiday travel companies.

    • 11/20/13
    • Travel and Hospitality
    • United Kingdom
    • English

    Important changes to GfK's Leisure Travel Market service

    We are currently making some important changes to our Travel and Tourism service in order to improve the current offering, to better reflect the changes seen in the industry.

     

    • 10/08/13
    • Fashion and Lifestyle
    • Public Services
    • Travel and Hospitality
    • Australia
    • English

    London and Sydney Knock Paris off the "Best City" Pedestal

    London, Sydney, Paris, New York and Rome were voted as the top five “best” cities, overall, in the new City Brands Index from GfK.

    • 07/16/13
    • Fashion and Lifestyle
    • Financial Services
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • United Kingdom
    • English

    How deep is your love?

    People value certain brands very highly, referring to them in human terms and lavishing them with the sort of affection originally reserved their family, friends or pets.

    • 06/06/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    bringing an innovation to life

    We uncover how you can tap into your customers’ own creativity and use clever new visualisation techniques to bring your innovation to life and ensure a smooth and effective iteration process.

    • 04/25/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Green light to innovation

    Finding the opportunity space for your innovation is one thing; channelling investment and resource with expectation of financial return is another. So how can you map the path of consumer adoption, measure future value and invest at the right level?

    • 03/20/13
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Health Technology
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Energy
    • Home and Living
    • United Kingdom
    • English

    Relationship Economy - Going beyond experience

    The nature of interaction between brand and consumer is changing, and it brings both opportunity and threat.

    • 03/14/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Geomarketing
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Debunking the innovation myth

    We want to explode a few of the myths about innovation and while we’re at it, demonstrate that it may be easier to achieve than you think.

    • 03/12/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Embedding mobile into the consumer journey

    Mobile is really changing the way consumers access information. Always on, always available – has the path to your consumer ever been more open?

    • 03/04/13
    • Fashion and Lifestyle
    • Financial Services
    • Health
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Energy
    • Media Measurement
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Social Influence

    How networks and Influentials shape consumer decisions

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