The travel industry which solely relied successfully on traditional brick and mortar storefronts not too long ago has today turned into a business dominated by the internet.
Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one.
Travel is becoming an increasingly important sector for the small and affluent country of Singapore as frequency of outbound trips by air made by consumers here have been rising over the years.
GfK will be joining hands with the Pacific Asia Travel Association (PATA) to help drive growth of the dynamic travel sector, a major economic contributor in the Asia Pacific region.
The saying ‘the world knows no boundaries’ is a statement that accurately describes the state of today’s highly sophisticated and developed tourism market.