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  • FutureBuy 2016 - US Market Findings Highlights
    • 11/17/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Shopper
    • United States
    • English

    FutureBuy 2016 - US Market Findings Highlights

    GfK FutureBuy® is your invaluable resource to win with shoppers all over the world. Winning shoppers starts with seeing the world through their eyes- profiling their rapidly evolving behaviors and attitudes.  GfK FutureBuy® provides one of the most robust perspectives in the shopper space with an in-depth look at 16 product categories in 20 diverse countries. There simply is no more efficient way for you to “know before you go!”

  • Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey
    • 11/17/16
    • Retail
    • Shopper
    • United States
    • English

    Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey

    Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.

  • Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey
    • 11/17/16
    • Retail
    • Shopper
    • Canada
    • English

    Impersonal or just practical? 62% of Canadians are giving store gift cards this holiday season: GfK survey

    Expect to be receiving store gift cards from family and friends this holiday season, as GfK’s latest Holiday Spending survey finds that many Canadians are planning on giving these one-size-fits-all presents.

    • 11/17/16
    • Retail
    • Technology
    • Connected Consumer
    • Global
    • English

    The old and new of holiday shopping trends

     

     

     

    With the election season now behind us, Americans can now set their sights onto a new season (with perhaps the same level of uncertainty – for marketers, brands and companies at least): holiday shopping.  This year the National Retail Federation expects holiday sales to reach $630.5 billion.  Additionally, online sales are expected to increase to as much as $105 billion.  While we all wait for Black Friday, Cyber Monday, and the rest of the shopping season to arrive, here are a few prominent trends – both old and new – that companies need to keep top of mind.

    Deal-Seeking Mentality

    One of the first things that might come to mind for holiday shoppers is deals and sales.  With good measure too – GfK Consumer Life data shows that about eight in ten Americans get “really satisfied, even excited, when they get a really good deal”.  And the timeframes for these deals are only getting longer to help companies stay close to the consumer – Amazon already launched holiday deals on November 1 as part of its Black Friday Deals Store.  We as consumers cannot get away from the ‘value’ we get out of a product based on the price we pay for it.  Whether it’s through coupons or just plain visually seeing a ‘price-slash’, sales and deals will certainly have to be a mainstay to draw holiday shoppers in.

    Online + In-store Shopping Convergence

    Innovative shopping experiences continue to emerge as consumers want the ‘best of both worlds’ from both online and in-store.  Nearly eight in ten Americans agree the worst part of shopping in stores is “having to deal with crowds and long lines” (hello, Black Friday…). Yet nearly an equal number agree that “it’s fun to browse in stores to see what’s new”.  Along the same lines, three in four believe they can find “a variety of items online that are hard to find in stores”.  But most consumers also feel that they “don’t like shopping online because they can’t see, touch, or try on things before buying”.

    Where are the opportunities then? It seems as though consumers really can’t decide which channel they prefer – so a hybrid of both is an emerging solution that will continue to penetrate.  Successful companies and marketers will combine positive facets from both channels to play into consumer tendencies.  For example, Boston-based retailer Wayfair is implementing virtual reality headsets as a new way for consumers to browse and buy products virtually in the comfort of their own home; it also allows users to drop a virtual product into any room to see how it fits.

    Streamlining Online Retail Channels

    While consumers will continue to go to standard e-tailers for their online shopping, look for them to further streamline.  More than seven in ten (72%) Americans are “always looking for ways to simplify my life”.  Since online shopping itself incorporates streamlining more so than in-store shopping (as noted above under ‘convergence’), how can companies further simplify for the consumer? More and more, it really is turning into a speed & efficiency game.  Take Instagram’s newest rollout, for example – aligning product links between social apps and retailer sites can be far more efficient than finding a product of interest on a standalone site, only to have to “re-find” it again on a separate site.

    Conclusion

    While ‘more of the same’ still exists with holiday shopping (see: sales & deals), innovations in both the online and in-store shopping areas are continuously emerging.  The smart company and marketer will still leverage deal-based promotions to target the basic inclinations of the holiday shopper, while balancing the ‘good’ from both online & in-store outlets. New and innovative ways that appeal to their needs around simplification & efficiency of the shopping process will also generate success this season and beyond.

    Mihir Bhatt is a Senior Consultant on the Consumer Life team at GfK. He can be reached at mihir.bhatt@gfk.com.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Are you positioned well for the Future of Retail?

     

     

     

    Find out from our industry experts

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Overall decline in the German technical consumer goods market in third quarter of 2016
    • 11/17/16
    • Press
    • Retail
    • Point of Sales Tracking
    • TEMAX
    • Global
    • English

    Overall decline in the German technical consumer goods market in third quarter of 2016

    GfK TEMAX® results for Germany for Q3 2016

  • Black Friday: Are we already seeing changes?
    • 11/17/16
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Point of Sales Tracking
    • United Kingdom
    • English

    Black Friday: Are we already seeing changes?

    As we now enter the month of November we are getting ever closer to the most important day in the retail calendar Black Friday, or are we?

    Over the past three years this single day has represented the most important day in the retail calendar. However we are already seeing through early communication from retailers that the focus may not be just on this single day.

  • Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West
    • 11/14/16
    • Retail
    • Technology
    • Shopper
    • Mobile payments
    • United States
    • English

    Facebook, GfK Will Share Key Mobile Shopping Insights at ARF West

    How can brands and marketers take full advantage of consumers’ mobile-centered lifestyles? At The Advertising Research Foundation’s (ARF) West Coast 2016 conference, GfK will present with Facebook and share the latest insights on shoppers’ digital behavior.

  • Shoppers love bargains - but which promotions work best?
    • 11/09/16
    • Retail
    • Promotion and Causal Retail
    • Connected Consumer
    • Future of Retail
    • Global
    • English

    Shoppers love bargains - but which promotions work best?

    Retail marketing activities have a huge influence on shopping decisions. When we asked shoppers what influences their buying decisions, retail promotions ranked as a key factor.

    Have a look at our new infographic for more!

    • 11/08/16
    • Retail
    • Consumer Goods
    • Global
    • English

    Delivering on the promise of quick and easy meals

    I don’t cook much in the summer, so this is the time of year when I start spending more time in the kitchen. But I have my limits, as do most people with busy schedules. Food marketers understand that most people want to get dinner on the table quickly and with minimal fuss. The internet, lifestyle magazines, and other sources are littered with ideas for one-dish meals and 15-minute dinners. Yet this sheer volume of recipes may intensify the problem.

    More than one in two (52%) American adults aren’t willing to spend more than 30 minutes making dinner on an average weekday, finds a new US survey from GfK Consumer Life. This share ranges somewhat by age and gender, but not as much as you might think – from 48% of Boomer women to 60% of Millennial men. This means that there is an enormous appetite for quick and easy meal ideas, an appetite that marketers could be doing a better job of satisfying.

    Extend “quick and easy” to finding the recipe itself

    The internet is by far the most popular source for recipes across all consumer segments, cited by 60% of Americans. Many popular recipe websites seem geared more toward browsing than targeted searches. This is fine for those seeking inspiration, but not so helpful for those who want to know precisely what they can make in the next 20 minutes.

    Apps are making gains as a regular recipe source in recent years, from 10% in 2012 to 18% today. Over a third (34%) of Millennial women use them. Apps such as the Allrecipes Dinner Spinner are ideally suited to the “need it now” quest and often allow users to filter on preparation time as well as other parameters such as ingredients and dietary needs.

    Extend “quick and easy” to pre- and post-meal tasks

    Even a 10-minute meal will take longer than that if you discover that you’re lacking a critical ingredient or utensil. Most (58%) Americans look for recipes that use ingredients and tools they already have in their kitchens, the top-ranked statement out of 11 related to cooking. Recipes should indicate which ingredients are optional or suggest substitutions where possible. The same goes for items required to prepare the dish. Not everyone has a vegetable steamer or is savvy enough to be comfortable leaving out the juniper berries.

    Meal-kit services like Blue Apron and HelloFresh omit virtually all of the pre-cooking tasks including the recipe search and grocery shopping, but are not known for their speedy preparation times. The Peapod grocery delivery service offers the convenience of delivery, including meal-kit options. It has also partnered with UK-based Whisk to offer a “smart shopping list” option that allows customers to instantly add recipe ingredients to their online shopping cart.

    At the other end of the process, it’s safe to say that people who don’t want to spend a lot of time making dinner don’t want to spend a lot of time cleaning up afterwards. Washing dishes isn’t Americans’ most hated household task, but it’s certainly disliked more than shopping for food or cooking the actual meal. Recipes and meal-kit services should also account for clean-up time or they risk leaving an unpleasant ‘after-taste’ that could deter future use.

    Conclusion

    Touting “quick and easy” meal ideas will definitely appeal to American cooks, most of whom want to put fresh and healthy food on the table but don’t want to spend three hours preparing it. Marketers who offer recipes via websites and product packaging or meal-related services of any kind, need to deliver on all counts to rise above the crowd.

    Diane Crispell is Senior Consultant on the Consumer Life team at GfK. She can be reached at diane.crispell@gfk.com.

  • Are there turbulent times ahead for consumer confidence?
    • 11/04/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Panels
    • United Kingdom
    • English

    Are there turbulent times ahead for consumer confidence?

    I think it’s safe to say that 2016 has been one of the most interesting years since the GfK Consumer Confidence Barometer (CCB) started back in 1974.

    The monthly survey we carry out for the European Commission among UK consumers started the year in a resiliently bullish mood, increasing two points to +4 in January.

    But we quickly saw concerns about the EU Referendum. In February, the Overall Index Score dropped four points back to zero.

  • Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
    • 11/03/16
    • Financial Services
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.

  • Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments
    • 11/03/16
    • Financial Services
    • Retail
    • Technology
    • Point of Sales Analytics
    • Shopper
    • Canada
    • English

    Canada Ranks High in Use of Mobile Devices During In-Store Shopping, But Still Lags in Mobile Payments

    New global research reveals that Canadian shoppers are among the world’s leaders in using mobile devices during trips to bricks-and-mortar retail outlets. But in-store mobile payments still account for just 2% of all Canadian transactions – a level dramatically lower than China and other mobile-forward regions.

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