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  • Health and fitness – a January fling?
    • 01/31/17
    • Retail
    • United Kingdom
    • English

    Health and fitness – a January fling?

    Every year in January the word “gym membership” peaks in number of searches on Google and the gyms across the UK are filled with people determined to start a new, healthier life. GfK data shows that health and fitness is not just a January fling but is instead becoming a key feature of our general lifestyles.

     

     

  • A big sigh of relief as consumers spend at Christmas
    • 01/31/17
    • Retail
    • United Kingdom
    • English

    A big sigh of relief as consumers spend at Christmas

    Whilst a positive result is often referred to as Christmas coming early, given the uncertainty of the past 6 months, our retailers were just grateful that Christmas came at all this year.  And come it did, with overall year on year December retail growth up 4.3%, and all the big generalist retailers making lots of positive noise around December/Xmas trading results.

  • UK Consumer Confidence creeps up two points
    • 01/31/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    UK Consumer Confidence creeps up two points

    But does January’s dip in Major Purchase Index predict slowing consumer spending for 2017?

    GfK’s long-running Consumer Confidence Index has increased two points this month to -5. Three of the five measures saw increases in January, one was unchanged, and the other decreased.

  • How the pattern of Christmas trading has changed in recent years – GfK POS Tracking
    • 01/30/17
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    How the pattern of Christmas trading has changed in recent years – GfK POS Tracking

    There’s no doubt that since the introduction of Black Friday in the UK and the subsequent years that followed, the shape of Christmas trading has changed. Both retailers and manufacturers have had to embrace this, in an attempt to ensure they retain and grow their slice of the pie during the key final quarter of the calendar year.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • Connected Consumer
    • Global
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • Australia
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • More people firmly agree with sharing personal data, in return for rewards, than firmly disagree
    • 01/27/17
    • Home Appliances
    • Financial Services
    • Consumer Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Global Study
    • United Kingdom
    • English

    More people firmly agree with sharing personal data, in return for rewards, than firmly disagree

    Those aged 30-40 are most likely to share data for rewards. China, Mexico and Russia lead for people willing to share data. Germany, France and Brazil have the most people not willing to share data.

  • Map of the month: GfK Purchasing Power Germany 2017
    • 01/25/17
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Germany 2017

    GfK's Map of the Month for January illustrates Germany's 2017 per-capita purchasing power at the level of districts (source: "GfK Purchasing Power Germany 2017").

  • Consumer Confidence Index increases one point
    • 12/22/16
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Consumer Confidence Index increases one point

    Roller-coaster year for UK consumer confidence

    London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.

  • Remaster your trade marketing to create the perfect promotional tune
    • 12/20/16
    • Retail
    • Technology
    • Consumer Goods
    • Connected Consumer
    • Global
    • English

    Remaster your trade marketing to create the perfect promotional tune

    Ensure your trade marketing delivers greater ROI. Our promotion and retail marketing expert Karsten Holdorf will show you how to use different sales drivers in our webinar recording.

  • Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study
    • 12/19/16
    • Retail
    • Point of Sales Analytics
    • Shopper
    • United States
    • English

    Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.

    • 12/15/16
    • Retail
    • Connected Consumer
    • Global
    • English

    A new retail battleground: Pricing and the rise of smart shopping

     

     

     

    With more than a third (38%) of consumers globally concerned about having enough money to “live right” and pay the bills, and almost the same proportion (37%) worried about inflation and higher prices, it’s perhaps not surprising that saving money is a top priority for many shoppers.1

    However, our FutureBuy 20162 study shows that this is particularly true for those who shop online compared to in-store (52% vs. 26%). If we look closer still, we see that searching for the best price online is common practice regardless of age group. It seems we’re all “smart shopping”, from Millennials to Baby Boomers.

    But are consumers only concerned with lower prices?

    Recent economic uncertainties have changed consumers’ definition of value. They’re reassessing and redefining what products and services justify a premium. Our most recent Roper Report study, which covers 27 countries, shows that almost a quarter (23%) of consumers would pay more for a product that makes their life easier, for example. But value is also associated with the actual process of shopping. By being shrewd, shoppers can obtain the best deal for a product. There is value in getting a deal, but there is also value in feeling like a savvy or “smart” shopper.

    Shoppers are increasingly savvy

    Our FutureBuy 2016 study shows that consumers are shopping smarter, with an increasing number of them indicating that they are checking store circulars for deals/coupons, comparing the prices of stores, and researching products online more than they did a year ago.

    A growing number of consumers are also using the internet to find and purchase products more than they did a year ago. Online channels bring transparency to the shopping experience, which could explain this trend. With a choice of online and offline shopping channels, almost two thirds (63%) of consumers indicate that they are learning how to shop more efficiently than before. And a similar proportion (62%) feel more in control than ever before when choosing the best products to buy.

    Online shopping heralds greater pricing transparency

    The transparency of online shopping has generated two phenomena and further challenges to retailers’ pricing strategies: showrooming (the act of checking out a product in a physical store and then buying it online from a different retailer) and webrooming (the act of checking out a product online and then buying it in-store). Although these previously growing trends (showrooming and webrooming) have stabilized in the past year, they are here to stay. One quarter of all respondents practice showrooming in their journey whilst equal number of respondents (ca. 25%) webroom.

    The impact of these trends on consumers’ shopping habits marks the death knell of dynamic pricing strategies, whereby near identical products are sold to different consumers at different prices. Today’s consumers, as we’ve identified, are price savvy. 61% (up from 58% in 2015) indicate that it’s important to them that the price of an item is the same whether they buy it online or in-store. Although some shoppers are prepared to pay more for convenience and to accept price differentials between channels on this basis, we don’t believe this will be the case in the future. And with the ability to air their dissatisfaction with a retailer via social media just a few clicks away for today’s Connected Consumer, woe betide any retailer who ignores such shifts in shoppers’ attitudes.

    In summary

    The picture painted by these findings makes clear the enormous challenges to retailers’ pricing strategies brought about by the convergence of offline and online shopping. The transparency created by the online shopping channel means that consumers simply won’t accept paying a different price for the same product based on where they buy it. Pricing intelligence is currently used more often by retailers to ensure competitiveness and it is proving effective, but it will never replace a well-thought-through pricing strategy and positioning. Indeed, with the rise of “smart shopping” we could see a new retail battleground emerging soon.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    What’s in store for the Future of Retail?

     

     

     

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    1GfK Roper Reports Worldwide Market Brief: Germany, 2015; 27 countries

    2GfK FutureBuy 2016, an online survey with 20,000 consumers 18+ in 20 countries across key categories (FMCG, services, consumer durables, automotive, toys, apparel, home improvement, home and garden, furniture etc.)

     

     

     

     

     

     

     

     

     

     

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