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  • Map of the month: GfK Purchasing Power Germany 2018
    • 01/18/18
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Map of the month: GfK Purchasing Power Germany 2018

    GfK's map of the month for January shows the distribution of per-capita purchasing power in Germany in 2018.

  • The winning brands in 2018 will get their competitive edge from memorable customer experiences
    • 01/15/18
    • -INDUSTRIES
    • Retail
    • South Africa
    • English

    The winning brands in 2018 will get their competitive edge from memorable customer experiences

    Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime.

  • A flat Christmas for electricals; online grows again while stores decline
    • 01/11/18
    • Retail
    • Point of Sales Tracking
    • United Kingdom
    • English

    A flat Christmas for electricals; online grows again while stores decline

    December 2017 was always going to be tough, set against a backdrop of low consumer confidence, economic uncertainty and rising inflation.

    • 01/09/18
    • Industrial Goods
    • Retail
    • Technology
    • Distribution and Supply Chain Management
    • Point of Sales Tracking
    • Trends and Forecasting
    • Global
    • English

    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex in the tech industry. The network of resources and suppliers has significantly expanded and has increased in complexity due to globalization. Today’s businesses must be able to quickly identify changes in consumer demand in order to adapt their supply chains for maximum efficiency.

  • At CES, GfK will help brands target a new generation of "beyond digital" consumers
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.

  • At CES, GfK will help brands target a new generation of "beyond digital" consumers
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • Global
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow's most valuable consumers.

  • German consumer climate: High Spirits Continue
    • 12/22/17
    • Retail
    • Consumer Goods
    • Global
    • English

    German consumer climate: High Spirits Continue

    Consumers in Germany still appear to be in high spirits at the end of 2017.

  • UK Consumer Confidence drops one point in December to -13
    • 12/21/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence drops one point in December to -13

    Nearly two years of declining consumer confidence

  • Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel
    • 12/14/17
    • Retail
    • Technology
    • Shopper
    • KnowledgePanel® (North America)
    • United States
    • English

    Early holiday shoppers for consumer electronics did most research, buying online – GfK digital panel

    A unique GfK study showing how shopping intentions for consumer electronics (CE) compares to actual behavior is largely a story of brick-and-mortar plans becoming online realities.

  • From Amazon to the Now Generation – GfK insights that helped define 2017
    • 12/13/17
    • Financial Services
    • Retail
    • Consumer Goods
    • Shopper
    • Consumer Life
    • Pet Specialty
    • GfK-MRI
    • Public Communications and Social Science
    • United States
    • English

    From Amazon to the Now Generation – GfK insights that helped define 2017

    Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.

  • Purchasing power Germany 2018
    • 12/12/17
    • Press
    • Financial Services
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    Purchasing power Germany 2018

    Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.

  • Infographic: Mobile payment worries grow
    • 12/11/17
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • United States
    • English

    Infographic: Mobile payment worries grow

    With the unfortunate frequency of personal information hacks, are today’s shoppers still concerned about the safety of mobile payments? While the average consumer may be worried about their personal information from mobile payments, Leading Edge Consumers (LECs) seem to have a more positive outlook.

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