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  • In 6th NextGen Competition, GfK Prompts Undergraduates to Research Brand Relationships, Product Innovation, “Omnishopping”
    • 08/17/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    In 6th NextGen Competition, GfK Prompts Undergraduates to Research Brand Relationships, Product Innovation, “Omnishopping”

    In its 6th Next Generation (“NextGen”) Competition, GfK is encouraging undergraduate students to design and execute research on top-of-mind issues for today’s marketers – from the “out of box” experience to brand loyalty to “omnishopping.”

  • Providing comprehensive product information for a hi-fi publication
    • 08/16/16
    • Media and Entertainment
    • Product Catalogs
    • Global
    • English

    Providing comprehensive product information for a hi-fi publication

    Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.

  • Providing comprehensive product information for a hi-fi publication
    • 08/16/16
    • Media and Entertainment
    • Product Catalogs
    • United Kingdom
    • English

    Providing comprehensive product information for a hi-fi publication

    Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.

  • Providing comprehensive product information for a hi-fi publication
    • 08/16/16
    • Media and Entertainment
    • Product Catalogs
    • United States
    • English

    Providing comprehensive product information for a hi-fi publication

    Our catalog enables our client to offer comprehensive and authoritative product listings through its online publications.

    • 08/15/16
    • Media and Entertainment
    • Connected Consumer
    • Global
    • English

    Using Appreciation Panels to check TV audiences’ views

     

     

     

    Let’s be honest: it is complicated being an audience researcher for a broadcaster. Gone are the days when most prime time TV shows got double-digit ratings and the only reviews to worry about were those of the notoriously cynical newspaper journalist. Now, when a new TV program disappoints, thousands of people can share their own negative opinions about it on social media, in discussion forums or on the show’s website. But are these opinions representative of the entire audience’s appreciation of the relevant piece of content?

    In short, no. Broadcasters should not assume those views shared online are representative of the wider audience, or see them as explaining why a program is underperforming. There are many reasons for poor ratings, including scheduling and marketing.

    Check the audiences’ opinions… constantly!

    As you’ll know only too well, audience reactions to content change over time. Not only must you keep a constant check on audience opinions, but you’ll want to benchmark your content’s performance against similar programs. And you need to do this with a real audience. It’s crucial to do this with real viewers who watch programs every day of the week – not just with a group of people who are vocal on social media. We call these “Appreciation Panels”.

    Appreciation Panels = real viewers + real feedback

    Impossible? Not necessarily. With Appreciation Panels, you can obtain daily feedback from real viewers in a specified market. Using a short online survey, you can anonymously poll a representative group of respondents on anything they’ve watched in a given day.

    In just a few minutes, panel members will reveal what programs they’ve watched, what they liked or disliked about them, or what could have been improved. Some panel members even write mini essays on their favorite show. Others provide raw, honest feedback on why watching a particular program was a waste of their time.

    Shortly after the broadcast, you can dive into this treasure trove of information. By asking panel members to rate the program on a scale of one to ten, you are provided with a key indicator of whether or not a show is healthy and successful. But this is only one of the many questions that can be asked. If it’s a drama series you’re researching, you can ask the audience about the actors or storyline. If your focus is a news program, you could ask about the topics covered and the presentation style. Asking panelists about what they liked and what could be improved is always beneficial too.

    Is relevant audience research a guarantee for success?

    Knowing all of this about a program is no guarantee that it will be a success. Creating successful TV content – whether a news program or drama series – is not simply dependent on following up on audience feedback. However, it can prevent directors and producers from overlooking essential adjustments that could help to improve a program. And it can help channel planners determine if a program is targeting the right audience at the right time, or if it is a failure and should be taken off the air. Additionally, it can highlight when a program is eliciting positive viewer reactions but lacking high TV ratings, indicating that it might benefit from modifications to how it is promoted.

    Audience research is a powerful tool. One that can be used across media – TV, radio and even websites – to improve content and programing. The key to harnessing its power, however, lies in ensuring you are working with a Content Appreciation Panel that is representative of your target audience.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Find out more about our Content Appreciation Solution

     

     

     

    Understand the benefits

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Take a TV binge watching journey
    • 08/11/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Take a TV binge watching journey

    Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.

  • GfK Radio Insights New Zealand - Keeping it Real with Radio
    • 08/11/16
    • Media and Entertainment
    • Media Measurement
    • New Zealand
    • English

    GfK Radio Insights New Zealand - Keeping it Real with Radio

    The first GfK Radio Insights for New Zealand has been released today.  The video featuring focus group respondents discussing their relationship with radio provides rich insights into the power of radio.

    • 08/10/16
    • Media and Entertainment
    • Connected Consumer
    • Global
    • English

    Plug and play: Connecting with the home television system

     

     

     

    The Connected Consumer is not only adding new connections regularly but reconfiguring old ones as well. Media devices are seeing old connections cut, new connections added or hybrid connections that create a change in primacy of one connection over another.

    Let’s consider the TV set, or to think of it in the broadest sense, the “television-centric entertainment system” in each home. Aside from the set itself, these can include connections to a pay TV service and to devices such as videogame consoles, Blu-ray players, DVRs, and digital media players – and some or all of the devices can have their own connection to the home’s internet.

    An ever-changing system of connections

    GfK’s benchmark household measure, the Ownership and Trend Report from The Home Technology Monitor™, has been measuring such home TV systems for 36 years. In those years, we’ve seen devices go through complete life cycles (VCRs), reach maturity (DVD players), die early (laserdiscs, 3-D sets) and achieve multiple reincarnations (videogame consoles). But the continuing theme is that since the early 1980s, with the emergence of cable TV and VCRs, the television has been a connected device within an ever-changing system of connections.

    In today’s living rooms, we see the constant evolution of connections to the TV continue. Most notably, the pay TV connection to the TV set – now including not only cable TV but satellite and telco TV service – appears to be eroding ever more quickly. Although the loss of subscribers is a slow trickle, the drops in that trickle are getting bigger, so that we saw a statistically significant decrease in pay TV subscribers in the past year – this compares with prior years when it has taken two to three years to add up to a significant decline.

    Going digital: The current landscape

    Our trend data shows that those homes which have cancelled pay TV service have grown more affluent and more connected to digital sources of video content over the past five years – changing the decision from one dominated by a home’s financial situation in the wake of the Great Recession to increasingly being a lifestyle choice among homes that could afford pay TV if they wanted it.

    The decline in that wired connection has been offset by more reliance on the original wireless connection (broadcast TV) and by increased connections to both internet-connection devices and internet services. Over the past five years, our trend data shows that homes actually using an internet-connected device to watch TV or movies on a TV set has grown three-fold, from 15% of all TV homes in 2011 to 43% in 2016.

    An evolution of connections: Streaming and SVOD services

    Even among these new streaming devices connected to a TV set, there has been an evolution of connections. Five years ago, the most common way to stream to a TV set was through a videogame console; today, digital media players (such as a Roku and Apple TV) outdo both videogame consoles and smart TVs as the way to get streaming content to a TV set.

    And, of course, hand in hand with the evolution of streaming to a TV set has been the rise of the streaming service, connected to the set through the internet-connected TV device. In the USA, Netflix is the dominant SVOD service and has effectively eliminated its DVD-mail-rental sibling (making the DVD/Blu-ray player a less valuable connection for your TV set). With larger SVOD services (Amazon, Hulu) slowly increasing market share, and a bevy of smaller SVOD services servicing niche audiences, the streaming-to-TV connections will only get more and more complicated as consumers try to build their own streaming bundles to get connected to the content they want.

    Will the TV set remain at the forefront of the connected revolution?

    The TV set – being for decades the most important media device in people’s lives – has been at the forefront of the connected revolution, despite being “under the radar” in comparison with shiny new devices like smartphones or tablets. Whether it was analog, wired connections to a VCR or digital, wireless broadband connections to the internet, the system of devices and services connected to TV sets has been in constant motion and disruption for many years.

    Thus, TV screen stakeholders – whether broadcast, cable, or streaming – have an imperative to track and understand innovation and consumer attitudes towards the TV set and the content sources feeding to it. Whether it’s long-term trends from The Home Technology Monitor, audience segments from GfK MRI, or changes in consumer attitudes from GfK Consumer Life/Roper Reports, GfK stands ready to be an engaged partner to help our clients understand where media has been, where it is, where it will be, and how to best harness that knowledge to drive business success among Connected Consumers.

    Get similar insights – and many more – as soon as they get published by subscribing to The Home Technology Monitor in 2016. Aside from our annual Ownership and Trend Report, our report topics this year include Comparing Streaming Services, Over-the-Top TV, Digital Media Players, and Physical-Digital Video.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Want more details about The Home Technology Monitor?

     

     

     

    Contact the HTM team

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Connected Journeys in a Digital World | Singapore - Connected Consumer 2016
    • 08/03/16
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Global
    • English

    Connected Journeys in a Digital World | Singapore - Connected Consumer 2016

    Digitisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.

  • Connected Journeys in a Digital World | Singapore - Connected Consumer 2016
    • 08/03/16
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Connected Consumer
    • Singapore
    • English

    Connected Journeys in a Digital World | Singapore - Connected Consumer 2016

    Digitisation and mobile connectivity are altering the retail landscape by changing the way consumers research, shop and even pay for products. Mobile is changing this path to purchase  in ways never seen before and brands need to be with the customers at the right moments and influence their think at every point on this journey.

  • Summer Olympics “Intenders” Skew Upscale and Well Educated – GfK MRI
    • 08/03/16
    • Media and Entertainment
    • Media Measurement
    • United States
    • English

    Summer Olympics “Intenders” Skew Upscale and Well Educated – GfK MRI

    A new GfK MRI analysis shows that US adults who are planning to watch the 2016 Summer Olympics on TV tend to have higher household incomes and levels of education than most US consumers. And they are more evenly split between men and women than average sports TV viewers.

  • The future of media
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • Connected Consumer
    • Global
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.

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