Canadians scored at or below average in a recent GfK study of cooking behaviors and attitudes around the world. Researchers took an in-depth look at cooking passion and knowledge, surveying over 27,000 respondents ages 15 and above in 22 countries.
The US registered high scores in a recent GfK study of cooking behaviors and attitudes around the world.
Millennials present tough questions due to their complex purchase behaviors. GfK’s Kathy Sheehan will help marketers understand this cohort at the 2015 Mobile Marketing Association NY Forum.
The new Textile News January 2015 is available on the Fashion & Lifestyle page.
A new analysis from GfK MRI suggests that marketers may be leaving sales dollars on the table if they treat Millennials as a single group with uniform tastes and desires.
In the United States, spending time with family, friends, or pets was the most commonly cited health-related activity, reported by seven in 10 (71%) consumers; this compares to a global average of 53%.