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    • 07/23/15
    • Fashion and Lifestyle
    • Health
    • Australia
    • English

    GfK Study - Satisfaction with leisure time

    The busy pace of life is a popular complaint for many people. But findings released by GfK show that the majority of people internationally – 58 percent – say they are completely or fairly satisfied with the amount of leisure time that they have.

    • 07/17/15
    • Fashion and Lifestyle
    • Retail
    • Shopper
    • Global
    • English

    Hey, good looking…

    The pressure to look good surrounds us. TV programmes, advertisements on the high street and in magazines, newspaper stories on celebrities, even the endless selfies on social media – there are really very few major communication channels are not promoting images of good looking people.

    In amongst all this, GfK has released findings on how satisfied normal, everyday people in 22 countries say they are with their personal looks.

    The findings themselves are enlightening, but what is most interesting is what message they deliver to businesses in the fashion and beauty industries.

    Latin American countries are happiest with their looks Complete satisfaction with personal looks is highest in Latin America, with Mexico, Brazil and Argentina all appearing in the top five for the percentage of population claiming this.

    When we widen this to include those who say they are fairly satisfied, as well as those who are completely satisfied, Mexico comes out on top, standing at nearly three quarters (74 percent), closely followed by Turkey at 71 percent. Brazilians and Ukrainians come next at 65 percent each, with the Spanish, Germans and Argentinians all tying at 62 percent.

    The Japanese are the most critical of their own looks, with 38 percent not too satisfied or not at all satisfied, followed by the British, Russians and South Koreans all standing at  20 percent and Swedes tying with Australians at 19 percent.

    Teenagers only slightly more critical about their looks than others While there is some lean towards teenagers being most self-critical about their looks, it is not as heavy as might be expected – and comes almost wholly from those who are a little bit dissatisfied rather than entirely so.

    Overall, 16 percent of 15-19 year-olds say they are “not too satisfied” with their looks, compared to an average 12-13 percent for those aged 20-59 years old. And this difference disappears almost completely for those who are not at all satisfied with their looks, with every age group standing at either 3 or 4 percent.

    People aged 60 and over are least self-critical, with only nine percent say they are “not too satisfied” with their looks and three percent “not at all satisfied”.

    Men and women are almost level Comparison of the male and female responses also sheds new light on the assumption that women are more critical of their looks than men. Each gender has 43 percent saying they are fairly satisfied and 12 percent completely satisfied with how they look.

    When it comes to being dissatisfied, women do creep ahead of the men, but only by a few points – 14 percent being not too satisfied and 4 percent not at all satisfied, compared to 11 percent and 3 percent of men, respectively.

    Why do we care?

    For businesses in the fashion, beauty and personal grooming sectors, these finding help identify how you can adapt your messaging to resonate more strongly within each market, or with specific demographics. For example, in Japan, UK and Russia, significant numbers are likely to respond to marketing based around ‘improve or change your look’, while consumers in Mexico and Turkey are more likely to respond to offers around ‘refine and maintain your look’. And almost equal numbers of men as women are dissatisfied with how they look – so personal grooming ads targeted at men could well reap benefits.

    Full results are available, free of charge:

    Download the full set of data charts, showing both the global results and also country-by-country results.

    • 06/30/15
    • Fashion and Lifestyle
    • Trends and Forecasting
    • United States
    • English

    In Global Study, US Consumers Are Most Satisfied with Amount of Leisure Time

    Coinciding with the beginning of summer and the vacation season, the latest GfK study examined satisfaction levels with amounts of leisure time around the world – and United States consumers ranked as happiest with their time off.

    • 06/29/15
    • Fashion and Lifestyle
    • Trends and Forecasting
    • United States
    • English

    23% of Canadians ‘Completely Satisfied’ with Amount of Leisure Time They Have

    As summer vacation season approaches, millions of Canadians say they are “completely satisfied” with their amount of leisure time, according to a global survey GfK conducted in 22 countries.

    • 06/29/15
    • Fashion and Lifestyle
    • Retail
    • Consumer Goods
    • Point of Sales Tracking
    • United Kingdom
    • English

    Rising consumer confidence influences increased spend in nursery care

    With the dramatic rise in consumer confidence into the start of the year, this seems to be translating into improved consumer spending across all room specific areas including the nursery sector.

    • 06/18/15
    • Fashion and Lifestyle
    • Retail
    • Digital Market Intelligence
    • Point of Sales Tracking
    • United Kingdom
    • English

    Promising start to sales in 2015 across all market segments

    2015 has been an interesting year already. A number of high profile brands have introduced a price realignment which is to be of benefit to consumers in the UK, fashion brands continue to dominate conversation and at this stage...

    • 06/10/15
    • Fashion and Lifestyle
    • Health
    • Australia
    • English

    GfK Australia Study - Satisfaction with Looks

    Nearly half of adult Australians are satisfied with their looks, and they appear to be willing to work for them to some extent.

    • 05/29/15
    • Fashion and Lifestyle
    • Retail
    • FMCG
    • Trends and Forecasting
    • United Kingdom
    • English

    1 in 10 completely satisfied with their looks

    GfK findings on how satisfied people are with how they look. Over half are fairly or completely satisfied. Teenagers only slightly more likely to be dissatisfied than older groups. Japanese are most self-critical, with over 1 in 10 not at all satisfied.

  • 1 in 10 completely satisfied with their looks
    • 05/29/15
    • Fashion and Lifestyle
    • Retail
    • FMCG
    • Trends and Forecasting
    • Global
    • English

    1 in 10 completely satisfied with their looks

    GfK findings on how satisfied people are with how they look. Over half are fairly or completely satisfied. Teenagers only slightly more likely to be dissatisfied than older groups. Japanese are most self-critical, with over 1 in 10 not at all satisfied.

    • 05/28/15
    • Fashion and Lifestyle
    • Trends and Forecasting
    • United States
    • English

    11% of Canadians “Completely Satisfied” with Their Looks: GfK Study

    When Canadians look in the mirror, 11% are completely satisfied with what they see, according to a new GfK global study.

    • 05/04/15
    • Fashion and Lifestyle
    • Trends and Forecasting
    • United States
    • English

    In GfK Global Study, Canadians Are Most Likely to Trust Other People

    A GfK study of 26 countries worldwide showed that people in Canada most likely to trust other people. The new research reveals that 85% of Canadians trust people completely or generally, which puts Canada as the country most trusting of people.

  • Belgian Fashion market is declining in Q1 2015
    • 05/04/15
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Belgian Fashion market is declining in Q1 2015

    The Belgian Fashion market has decreased by -1,2% in the first quarter of 2015. Especially Shoes are struggling, with sales down by almost 4%.

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