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  • What are the future tools of market research and how they can help you?
    • 12/11/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    What are the future tools of market research and how they can help you?

    Traditional market research is dying. The future of research involves constant testing and developing research approaches using tools such as voice and text analysis, artificial intelligence (AI) and behavioural economics, to name a few. Read all about the future of market research in our Future of Research series!

  • UK Consumer Confidence tumbles two points in November to -12
    • 12/06/17
    • Press
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    UK Consumer Confidence tumbles two points in November to -12

    No festive cheer as index notches up 20 consecutive months in negative territory

  • Fashion market back on track!
    • 11/28/17
    • Fashion and Lifestyle
    • Point of Sales Tracking
    • Belgium
    • English

    Fashion market back on track!

    We are happy to report that the Fashion Market is back on track after 3 quarters, with a growth in value of +1.2% compared to the same 9 months last year.

  • FutureBuy 2017 - US Highlights
    • 11/27/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    FutureBuy 2017 - US Highlights

    GfK’s annual FutureBuy study keeps you up to speed on today’s shopper experience, tracking essential trends such as omnichannel shopping, mobile purchase, "showrooming," and "webrooming."

  • Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught
    • 11/08/17
    • Fashion and Lifestyle
    • Financial Services
    • Consumer Health
    • Retail
    • Technology
    • Automotive
    • Consumer Goods
    • FMCG
    • Shopper
    • Consumer Life
    • United States
    • English

    Long live the store! – Keeping brick-and-mortar stores relevant in face of the e-commerce onslaught

    Retail store closings in the US are making almost daily headlines with no projection of slowing down. What is going on here? Has the rise of online shopping finally tipped physical retail down a pathway of inevitable decline to eventual oblivion? The real story is not that simple, considering that nearly 90% of goods purchased in the U.S. are still purchased in a physical store, “oblivion” looks to be a long way off.

  • Driving Innovation: The importance of Targeting in your innovation process
    • 09/13/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: The importance of Targeting in your innovation process

    Why do three out of four new product launches fail to achieve their potential? The first step to address this question is to identify and understand the target market for any new product or service launch. Re-discover the importance of Targeting in your innovation process with our interactive content. 

  • Driving Innovation: Steps for a successful innovation journey
    • 09/07/17
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • United Kingdom
    • English

    Driving Innovation: Steps for a successful innovation journey

    We took a walk in your shoes and developed the Smart Home Study following our own Innovation journey in four steps: Targeting, Needs, Co - creation and Validation. Download this interactive content and start your own journey!

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • United States
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • Consumer insights competition focuses on Now Generation, purchase journeys
    • 09/07/17
    • Fashion and Lifestyle
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Shopper
    • User Experience (UX)
    • Canada
    • English

    Consumer insights competition focuses on Now Generation, purchase journeys

    In its sixth annual Next Generation (“NextGen”) Competition for undergraduates, GfK in North America is urging students to explore such key marketing topics as purchase journeys, teen and young adult consumers (the Now Generation), and “future-proof” innovations.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Consumer Life
    • Global
    • English

    The mood of the world today – what are people thinking?

    In this free on-demand webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • United States
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

  • The mood of the world today – what are people thinking?
    • 09/06/17
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • FMCG
    • Home and Living
    • Market Opportunities and Innovation
    • Canada
    • English

    The mood of the world today – what are people thinking?

    In this webinar, our experts dive into current consumer confidence and other key indicators of the consumer mindset and what it means for individual markets and brands.

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