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  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/10/16
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.

  • GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference
    • 05/09/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    GfK, AARP to Present Fresh Thinking about Consumers at 2016 Front End of Innovation Conference

    In a joint presentation, GfK and the AARP will share consumer insights and unique sources of innovation for marketers, product developers, and researchers at this week’s Front End of Innovation (FEI) conference.

  • Connected Consumer Index
    • 05/06/16
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Press
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Australia
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Canadians prefer saving for tomorrow to indulging today – GfK study
    • 04/27/16
    • Financial Services
    • Trends and Forecasting
    • United States
    • English

    Canadians prefer saving for tomorrow to indulging today – GfK study

    Amid strong concerns about rising household debt in Canada, only 11 percent of Canadian males and 8 percent of Canadian females embrace a “have fun now” mindset over a commitment to saving and investing for the future. 

  • Four in Ten US Consumers Prefer to Focus on Savings, Investments  Rather Than ‘Enjoying Life Today’
    • 04/27/16
    • Financial Services
    • Trends and Forecasting
    • United States
    • English

    Four in Ten US Consumers Prefer to Focus on Savings, Investments Rather Than ‘Enjoying Life Today’

    In the US, 43% of consumers prefer to save and invest for tomorrow rather than “enjoy life today,” according to a just-released GfK study. 

  • German consumer climate is on the rise again
    • 04/27/16
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    German consumer climate is on the rise again

    German consumer optimism improved distinctly in April. The overall index is forecasting 9.7 points for May, up from 9.4 points in April.

  • Print Magazines with Trump Cover Images Attract More Readers Across Income, Education Levels
    • 04/21/16
    • Media and Entertainment
    • Media Measurement
    • Trends and Forecasting
    • United States
    • English

    Print Magazines with Trump Cover Images Attract More Readers Across Income, Education Levels

    Over the past seven months, magazine issues featuring Donald Trump on their covers attracted more readers across a variety of age and income segments than typical issues for the same titles, according to new research from GfK MRI.

  • European consumers fear economic slowdown
    • 04/20/16
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    European consumers fear economic slowdown

    Findings of the GfK Consumer Climate Europe study for the first quarter of 2016

  • Global risks dampen economic outlook
    • 03/24/16
    • Financial Services
    • Trends and Forecasting
    • Global
    • English

    Global risks dampen economic outlook

    The overall optimism of German consumers has lessened somewhat in March. The overall index is forecasting 9.4 points for April following 9.5 points in March. Both economic and income expectations as well as propensity to buy suffer losses.

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