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  • Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average
    • 06/21/16
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • Canada
    • English

    Only 23% of Canadians Feel They Need to Be “Always Reachable” - 19 Points Below Global Average

    In just-released data, roughly two in ten (23%) Canadian consumers agree firmly with the statement “To me, it is important to always be reachable wherever I am” – and 24 percent firmly disagree.

  • German consumer climate continues its upward trend
    • 05/25/16
    • Press
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    German consumer climate continues its upward trend

    The mood of German consumers shows a mixed picture in May. The overall consumer climate indicator is forecasting 9.8 points for June compared with 9.7 points in May.

  • 61% of Canadians Own a Pet: GfK Survey
    • 05/24/16
    • Point of Sales Tracking
    • Trends and Forecasting
    • United States
    • English

    61% of Canadians Own a Pet: GfK Survey

    According to a recent online survey by GfK, more than half (56%) of over 27,000 people surveyed in 22 countries have at least one pet. Canadians surpass the global average, with 61% of the population owning a pet. The research shows Canadians also prefer felines to “man’s best friend”; 35% of Canadians have a cat (compared to just 23% internationally), while 33% own dogs (the same as the global average). 

  • Pet-owners dominate in Latin America, Russia and USA
    • 05/24/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half of people internationally have at least one pet living with them. Argentina, Mexico and Brazil have highest percentage of pet-owners, followed by Russia and USA. Asians are least likely to have a pet.

  • US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet
    • 05/23/16
    • Point of Sales Tracking
    • Trends and Forecasting
    • United States
    • English

    US Ranks 5th in Pet Ownership, with 70% Reporting at Least One Pet

    New GfK research covering 22 countries has placed the US in 5th place for pet ownership, and in 3rd when it comes to owning cats. Almost three-quarters (70%) of US consumers have at least one pet, with 50% owning dogs and 39% cats.

  • Canadian smartphone sales up about 2% in first quarter of 2016
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    Canadian smartphone sales up about 2% in first quarter of 2016

    Sales of smartphones have increased once again in North America (Canada, US, Mexico) following a dip in Q4 of 2015. Over 45 million smartphone units were sold in the first quarter of 2016 – a 4% increase year-over-year. This rise in demand  was aided by aggressive operator marketing and sales efforts.

  • China driving global smartphone sales growth
    • 05/19/16
    • Technology
    • Trends and Forecasting
    • United States
    • English

    China driving global smartphone sales growth

    Global demand for smartphones in 1Q 2016 remained positive, standing at six percent year-on-year. This was helped by continued low-end segment growth in the majority of emerging regions, despite weak economies across the globe. Only China experienced strong growth (up 19 percent year-on-year), driven by increased operator subsidies aimed at spurring 4G adoption. 

  • Global smartphone sales growth driven by China
    • 05/19/16
    • Media and Entertainment
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • Global
    • English

    Global smartphone sales growth driven by China

    Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.

  • Global smartphone sales growth driven by China
    • 05/19/16
    • Media and Entertainment
    • Technology
    • Consumer Goods
    • Trends and Forecasting
    • United Kingdom
    • English

    Global smartphone sales growth driven by China

    Q1 2016: Low-end smartphones continue to drive market volume growth; increases in average selling price partially offset volume decline in the saturated Western Europe market; China delivers strongest sales growth of 19 percent.

  • GfK to Present in 14 Sessions at 2016 AAPOR Conference
    • 05/11/16
    • Technology
    • Digital Market Intelligence
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    GfK to Present in 14 Sessions at 2016 AAPOR Conference

    At this week’s 2016 American Association for Public Opinion Research (AAPOR) Conference, GfK will have 14 speaking slots and poster presentations, on topics ranging from online election polling to mobile surveys. 

  • Canadians rank among world’s most “connected” populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Canadians rank among world’s most “connected” populations

    According to the GfK Connected Consumer Index for 2016, North America (encompassing Canada, US and Mexico) is second only to Hong Kong when it comes to the “connectedness” of its consumers. 

  • Hong Kong, North America, UAE have  World’s Most “Connected” Populations
    • 05/10/16
    • Technology
    • Trends and Forecasting
    • Connected Consumer
    • United States
    • English

    Hong Kong, North America, UAE have World’s Most “Connected” Populations

    According to the GfK Connected Consumer Index ranking for the last two years, Hong Kong and North America (consisting of the USA, Canada and Mexico) held steady as having the world’s top two most highly connected populations. 

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