Whether you want shoppers to buy now, trade up, buy more or shop easy, our virtual store solution can help you understand and predict how shoppers will behave in a real store environment.
Our goal with the Retail Seminars is to offer you insights on the shoppers of a specific retailer and how the behaviour of these shoppers explains the performance of that retailer today. You will find an answer to questions such as “What drives shoppers to go to these different retailers?” and “Which elements influence their purchases - at those retailers?” Before diving into that we also present you the latest trends in FMCG and Retail. And, new in 2016, we will also offer you insights from the BeCommerce Market Monitor, the currency when it comes to the Belgian e-commerce, completed with some additional understandings from our Future Buy study together with the new and fully integrated vision of GfK with regards to Shopper. The GfK Shopper Wheel.
Discover the status of e-commerce in Belgium of Q4 2015
It's time to think differently. Today's consumers are harnessing technology to reinvent themselves, their lives and their communities. They are changing the existing value system. Connected Consumers embrace freedom, acceleration and intimacy. Are you ready? The future is now.
Discover the status of e-commerce in Belgium of Q3 2015
Discover the status of e-commerce in Belgium of Q2 2015
Initiated in 2009, Future Buy is GfK’s exclusive research of shopper attitudes and behavior.