Roller-coaster year for UK consumer confidence
London, December 22, 2016 – GfK’s long-running Consumer Confidence Index has increased by one point this month to -7. Two of the five measures saw increases in December with the remaining three measures decreasing.
Reignited hype and significant financial backing suggests we may be teetering on the edge of a second wave of virtual reality (VR) success. 20 years of inconspicuous availability is now overshadowed as expectations have surged. Some of the world’s largest companies are in support of VR, while PC and mobile manufacturer launches have driven momentum in 2016. Now up for debate is whether VR will become a mass market entity, and how.
This year we’ve seen a further evolution of Black Friday. The event, which in reality is still only a few years old on these shores, has become the key trading period in the UK retail calendar.
With a highly satisfying growth of 5% in total we finally have the results that the whole sector was aiming at. It is a total win. All three months are in the black. July was just phenomenal with a growth of 8 %, which is remarkable as July 2015 was already a very decent month in terms of turnover.
September was a very bad month within the 3rd quarter of 2016. Not one category managed to grow, compared to last year, and this spectacular decline caused again a substantial decrease in sales revenue.
The 16% decrease in physical Home Entertainment is partially countered by the rush to digital, which helps mitigate the overall trend into a decline of 6,7%.
Where we hoped to make up for two bad Stationery quarters with the back-to-school period, it didn’t achieve its goal.
All months of the 3rd quarter of 2016 show double digit value growths, in September we even saw more than 30% growth!
The market of major domestic appliances in Belgium continues to surprise in a positive way with growth in all product families.
The 3th quarter of 2016 showed a nice growth for Small Domestic Appliances compared to the same quarter last year. Almost every product group showed positive results, only few declined.
During the third quarter of 2016 the IT and Office Equipment market decreased in value by -12%, the biggest decline in years for a total value of close to €460m.
After a successful 2nd quarter, thanks to the European Championships Football 2016 in France, the Consumer Electronics business struggles in Q3/2016: a value decrease of more than 10% compared to the 3rd quarter of 2015!