Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • Peter Feld joins GfK SE as new CEO
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • Canada
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.

  • Enhancing in-store experiences across 17 markets for a telecoms company
    • 09/20/16
    • Technology
    • Mystery Shopping
    • Global
    • English

    Enhancing in-store experiences across 17 markets for a telecoms company

    We helped our client assess the global performance of its new retail concept and customer service strategy as well as to create plans to address markets where execution fell short of expectations. 

  • Enhancing in-store experiences across 17 markets for a telecoms company
    • 09/20/16
    • Technology
    • Mystery Shopping
    • United States
    • English

    Enhancing in-store experiences across 17 markets for a telecoms company

    We helped our client assess the global performance of its new retail concept and customer service strategy as well as to create plans to address markets where execution fell short of expectations. 

  • Improving the retail channel strategy for mobile devices
    • 06/30/16
    • Technology
    • Mystery Shopping
    • Global
    • English

    Improving the retail channel strategy for mobile devices

    We conducted a mystery shopping program in multiple retail channels and across 28 countries to assist our client with improving its channel strategy.

  • Improving the retail channel strategy for mobile devices
    • 06/30/16
    • Technology
    • Mystery Shopping
    • United States
    • English

    Improving the retail channel strategy for mobile devices

    We conducted a mystery shopping program in multiple retail channels and across 28 countries to assist our client with improving its channel strategy.

  • Using Mystery Shopping to go beyond Voice of the Customer programmes
    • 04/20/16
    • Retail
    • Energy
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Mystery Shopping
    • United Kingdom
    • English

    Using Mystery Shopping to go beyond Voice of the Customer programmes

    Not only does mystery shopping allow energy companies to understand how their own staff are dealing with customers, but also allows companies to understand how competitors are dealing with new customer enquiries

  • Get to the heart of supplier switching
    • 04/18/16
    • Energy
    • Mystery Shopping
    • United Kingdom
    • English

    Get to the heart of supplier switching

    In today’s energy market there is a lot of buzz around switching supplier to find a better deal and/or customer service.

  • The importance of instore recommendation
    • 04/12/16
    • Mystery Shopping
    • United Kingdom
    • English

    The importance of instore recommendation

    Finding genuine sales expertise on the high street continues to be a lottery.

    Based on the findings from a recent study we conducted for the washing machine category head to Gateshead if you want truly excellent product advice but do your own homework if you’re buying from another well-known retailer in Plymouth where our shopper was told to read the product manual to find out more!

  • How washing machines manufacturers can influence the purchase journey
    • 04/07/16
    • Home Appliances
    • Retail
    • Mystery Shopping
    • United Kingdom
    • English

    How washing machines manufacturers can influence the purchase journey

    Do manufacturers really understand whether their key innovations are explained well enough to convince a shopper to choose one brand over another?

    • 10/07/15
    • Media and Entertainment
    • Travel and Hospitality
    • Digital Market Intelligence
    • Mystery Shopping
    • United Kingdom
    • English

    Global and GfK finalists in MRS Awards for ground-breaking listener research

    The MRS has shortlisted GfK twice - first for its work with Global into digital audio listening behaviour - and also for its Mystery Traveller Survey carried out across London for Transport for London.

  • Global and GfK finalists in MRS Awards for ground-breaking listener research
    • 10/07/15
    • Media and Entertainment
    • Travel and Hospitality
    • Digital Market Intelligence
    • Mystery Shopping
    • Global
    • English

    Global and GfK finalists in MRS Awards for ground-breaking listener research

    The MRS has shortlisted GfK twice - first for its work with Global into digital audio listening behaviour - and also for its Mystery Traveller Survey carried out across London for Transport for London.

General