Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Connected Consumer Index
    • 05/06/16
    • Fashion and Lifestyle
    • Home Appliances
    • Financial Services
    • Health
    • Health Technology
    • Media and Entertainment
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Home and Living
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Connected Consumer Index

    GfK’s Connected Consumer Index provides a single measure covering how much, and on what devices, consumers in each of 78 countries and 8 world regions digitally connect with each other and with digital content. 

  • Drivers of online and in-store shopping are not as sharply divided as you think
    • 05/05/16
    • Market Opportunities and Innovation
    • Shopper
    • Connected Consumer
    • Global
    • English

    Drivers of online and in-store shopping are not as sharply divided as you think

    The top five most important factors that shoppers say swayed their decision to make a purchase online rather than in-store, or in-store rather than on-line.

  • Drivers of online and in-store shopping are not as sharply divided as you think
    • 05/05/16
    • Market Opportunities and Innovation
    • Shopper
    • United Kingdom
    • English

    Drivers of online and in-store shopping are not as sharply divided as you think

    The top five most important factors that shoppers say swayed their decision to make a purchase online rather than in-store, or in-store rather than on-line.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Press
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Australia
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Savers just outnumber fun-lovers internationally
    • 04/28/16
    • Financial Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • United Kingdom
    • English

    Savers just outnumber fun-lovers internationally

    Internationally, people with a ‘save now’ mindset just outnumber people with a ‘have fun now’ mindset – but the numbers are very close.

  • Using Mystery Shopping to go beyond Voice of the Customer programmes
    • 04/20/16
    • Retail
    • Energy
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Mystery Shopping
    • United Kingdom
    • English

    Using Mystery Shopping to go beyond Voice of the Customer programmes

    Not only does mystery shopping allow energy companies to understand how their own staff are dealing with customers, but also allows companies to understand how competitors are dealing with new customer enquiries

  • Consumers’ voices can predict product success
    • 03/22/16
    • Market Opportunities and Innovation
    • United States
    • English

    Consumers’ voices can predict product success

    In our exceedingly noisy world, consumers largely filter all they see and hear. For brands and products, this can be both a challenge and an opportunity. A bit of love and excitement can capture the attention of consumers, and have a significant impact on sales.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United Kingdom
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Global
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Norway
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Sweden
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

General