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  • Using Mystery Shopping to go beyond Voice of the Customer programmes
    • 04/20/16
    • Retail
    • Energy
    • Brand and Customer Experience
    • Market Opportunities and Innovation
    • Mystery Shopping
    • United Kingdom
    • English

    Using Mystery Shopping to go beyond Voice of the Customer programmes

    Not only does mystery shopping allow energy companies to understand how their own staff are dealing with customers, but also allows companies to understand how competitors are dealing with new customer enquiries

  • Consumers’ voices can predict product success
    • 03/22/16
    • Market Opportunities and Innovation
    • United States
    • English

    Consumers’ voices can predict product success

    In our exceedingly noisy world, consumers largely filter all they see and hear. For brands and products, this can be both a challenge and an opportunity. A bit of love and excitement can capture the attention of consumers, and have a significant impact on sales.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • United Kingdom
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Global
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Norway
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • GfK wins Best Analyst at 2016 PCR Awards
    • 03/17/16
    • Press
    • Technology
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Point of Sales Analytics
    • Trends and Forecasting
    • Sweden
    • English

    GfK wins Best Analyst at 2016 PCR Awards

    London, March 11, 2016 - GfK has been awarded the title of “Best Analyst” at the PCR 2016 awards that were held in London this month to celebrate the finest within the UK's PC and technology industry.

  • Generation marketing: make your brand 50+ proof!
    • 03/14/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Belgium
    • English

    Generation marketing: make your brand 50+ proof!

    Get to know the latest insights and trends of these consumers at this seminar: segmentation, brand loyalty, media behavior and both on- and offline purchase behavior, including the relation to other generations and influences on each other will be covered in this seminar.

  • Pro Cycling Events puts its trust in GfK for their sponsorship & sports marketing research
    • 03/14/16
    • Media and Entertainment
    • Market Opportunities and Innovation
    • Belgium
    • English

    Pro Cycling Events puts its trust in GfK for their sponsorship & sports marketing research

    GfK Belgium conducts accurate market research on the cycling fan profile of the brand new “Napoleon Games Cycling Cup” & the DNA of the cycling sport as a powerful marketing platform in Belgium.

  • Love at first sight? Conversations with consumers predict product success
    • 03/08/16
    • Market Opportunities and Innovation
    • Global
    • English

    Love at first sight? Conversations with consumers predict product success

     Learn how you can better predict new product or service success using voice.

  • Love at first sight? Conversations with consumers predict product success
    • 03/08/16
    • Market Opportunities and Innovation
    • Global
    • English

    Love at first sight? Conversations with consumers predict product success

    Learn how you can better predict new product or service success using voice.

    • 02/24/16
    • Health
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Shield Therapeutics raises £32.5m in London IPO

    On 12th February 2016, despite challenging market conditions, Shield Therapeutics raised £32.5 million in an initial public offering (IPO) of shares on the Alternative Investment Market (AIM). Upon admission the Company had a market capitalisation of approximately £162 million at the placing price of 150p.

     

     

  • Smart home appeal in Asia: China leads over South Korea and Japan
    • 02/15/16
    • Press
    • Home Appliances
    • Technology
    • Energy
    • Market Opportunities and Innovation
    • Global
    • English

    Smart home appeal in Asia: China leads over South Korea and Japan

    The majority of consumers in China believe smart home technology will make an impact on their lives in the near future – coming almost equal with mobile payment and well ahead of wearable technology. But in Japan, only one in five think smart home tech will impact them, while mobile payment wins notably higher votes. In South Korea opinion is divided at around half.

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