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  • GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America
    • 06/06/16
    • Market Opportunities and Innovation
    • United States
    • English

    GfK Names Bereck to Lead Market Opportunities and Innovation Team in North America

    GfK has appointed Stacy Bereck– a seasoned leader of high-performing market research teams – as its new Managing Director of Market Opportunities and Innovation in North America.  

  • In-flight Wi-Fi: GfK and Inmarsat launch global survey results
    • 05/31/16
    • Press
    • Travel and Hospitality
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    In-flight Wi-Fi: GfK and Inmarsat launch global survey results

    GfK and global satellite communications provider Inmarsat partnered to conduct a global survey of airline passengers that revealed the growing expectation for in-flight connectivity in the air.

  • Higher Barriers + Richer Rewards = Faster Innovation
    • 05/26/16
    • Financial Services
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Higher Barriers + Richer Rewards = Faster Innovation

    “Innovation is just a much bigger deal in richer, more developed countries than in developing ones, right?”

    A glance at the Global Innovation Index would seem to put the question to bed. The index, compiled by INSEAD Business School and the World Intellectual Property Association, is an annual ranking of countries by their capacity for, and success in, innovation.

  • Pet-owners dominate in Latin America, Russia and USA
    • 05/24/16
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    Pet-owners dominate in Latin America, Russia and USA

    Over half of people internationally have at least one pet living with them. Argentina, Mexico and Brazil have highest percentage of pet-owners, followed by Russia and USA. Asians are least likely to have a pet.

  • Why is the consumer at the heart of your innovations but not at the heart of your research?
    • 05/23/16
    • Market Opportunities and Innovation
    • Belgium
    • English

    Why is the consumer at the heart of your innovations but not at the heart of your research?

    Everybody talks about consumer centricism, so why does concept testing and pre-launch research still focus on the product? Brands try hard to design their strategic and tactical marketing around the consumer, addressing each as individually as possible. And in recent years, this has also become true for companies’ innovation efforts.

  • Three steps for building a successful pricing strategy
    • 05/17/16
    • Health
    • Market Opportunities and Innovation
    • Connected Consumer
    • Global
    • English

    Three steps for building a successful pricing strategy

    In this 45-minute webinar recording, two of our top pharmaceutical and pricing market access experts will preview the challenges inherent in building a successful pricing strategy. 

  • Hong Kong, North America and UAE are world’s most “connected” populations
    • 05/10/16
    • Media and Entertainment
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • Trends and Forecasting
    • Connected Consumer
    • Global
    • English

    Hong Kong, North America and UAE are world’s most “connected” populations

    The new GfK Connected Consumer Index is a ranking of 78 countries and eight world regions giving fast comparison of which have the world’s most connected consumers, both overall and in detail across eleven different device types.

  • American pets appear to be addicted to chicken; Spanish pets prefer variety
    • 05/09/16
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Global
    • English

    American pets appear to be addicted to chicken; Spanish pets prefer variety

    GfK reveals most popular pet food flavors across eight countries

  • British pets are munching through a lot of chicken
    • 05/09/16
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • United Kingdom
    • English

    British pets are munching through a lot of chicken

    GfK data reveals most popular pet food flavors across eight countries

  • American pets appear to be addicted to chicken; Spanish pets prefer variety
    • 05/09/16
    • Market Opportunities and Innovation
    • Point of Sales Analytics
    • Greece
    • English

    American pets appear to be addicted to chicken; Spanish pets prefer variety

    GfK reveals most popular pet food flavors across eight countries

  • Love at first sight: Conversations with consumers predict product success
    • 05/08/16
    • Health
    • Media and Entertainment
    • Retail
    • Technology
    • Consumer Goods
    • Market Opportunities and Innovation
    • MarketBuilder
    • United States
    • English

    Love at first sight: Conversations with consumers predict product success

    Brands with products that evoke positive emotional connections yield tremendous economic returns. Will your new introductions to the market be able to connect with consumers on an emotional level?

  • Putting the consumer first: innovation for true customer centricity
    • 05/06/16
    • Energy
    • Market Opportunities and Innovation
    • United Kingdom
    • English

    Putting the consumer first: innovation for true customer centricity

    As markets evolve they reveal new opportunities for innovation. In turn these opportunities raise consumer expectations that can transcend categories, so that a change in one category may radically shift expectations in another.

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