GfK's Map of the Month for December reveals the purchasing power for toys and hobbies, which are popular Christmas gifts, in Germany's urban and rural districts (study "GfK Purchasing Power for Retail Product Lines Germany 2014").
According to the study "GfK Purchasing Power Germany 2015", Germans will have a nominal per-capita purchasing power increase of €572 in 2015.
Pitney Bowes is expanding its long-standing collaboration with GfK
GfK has just released a white paper on using postal boundaries in risk management.
This month's map of the month shows the purchasing power for home improvement items in Spain's provinces (source: “GfK Purchasing Power for Retail Product Lines Spain 2014” study).
This month's map of the month shows the 2014 purchasing power in the European countries.
GfK retail expert Manuel Jahn explores in a white paper whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road.
Purchasing power in Europe climbed by around two percent this year. The amount of disposable income available to Europe's inhabitants depends largely on their country of residence.
GfK has released its Europe Map Edition 2014/2015, which reflects thousands of changes that have occurred in Europe since last year.
GfK has developed an English version of its geomarketing solution RegioGraph 2014, with deliveries to begin at the end of October.
GfK has released an updated and expanded edition of its digital maps for Thailand.
Germans devote the largest share of their retail purchasing power to food items, home improvement and clothing.