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  • Tap business-to-business potential with RegioGraph
    • 11/30/16
    • Automotive
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Tap business-to-business potential with RegioGraph

    Efficiency at the press of a button: RegioGraph supports companies of all branches in the optimal use of available resources and regional potential down to the level of street segments. A case study from the business-to-business sector shows how.

  • Map of the month: GfK Purchasing Power Europe 2016
    • 11/29/16
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power Europe 2016

    GfK's Map of the Month for November illustrates Europe's purchasing power density at the 2-digit postcode level. Purchasing power density refers to the purchasing power sum per square kilometer (source: "GfK Purchasing Power Europe 2016").

  • GfK Purchasing Power Europe 2016
    • 11/08/16
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    GfK Purchasing Power Europe 2016

    Europeans have around 0.3 percent more nominal purchasing power per person in 2016 compared to last year. The available net income of the population varies substantially among the 42 countries considered by the GfK study. The highest average purchasing power can be found in Liechtenstein, Switzerland and Luxembourg, while the lowest is in Belarus, Moldova and the Ukraine. Ukrainians have only one eightieth the average purchasing power of Liechtenstein inhabitants. These are some of the findings of the study "GfK Purchasing Power Europe 2016".

  • eCommerce in Germany: Highly varying regional potential for product lines
    • 10/05/16
    • Fashion and Lifestyle
    • Retail
    • Consumer Goods
    • Geomarketing
    • Geodata
    • Global
    • English

    eCommerce in Germany: Highly varying regional potential for product lines

    The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in the first-ever study on regional online potential for 17 product groups in Germany.

  • Map of the month: GfK Purchasing Power for photo and optics Germany 2016
    • 09/22/16
    • Optics and Acoustics
    • Technology
    • Geomarketing
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Purchasing Power for photo and optics Germany 2016

    In honor of  this week’s photography trade fair Photokina in Cologne, GfK’s Map of the Month for September shows the 2016 regional purchasing power for photography and optics product lines.

  • Building better wind storm models with geodata
    • 09/20/16
    • Financial Services
    • Geomarketing
    • Geodata
    • Global
    • English

    Building better wind storm models with geodata

    A risk modeling company needed reliable boundary and market data to create and validate its windstorm model for Europe. Constructing geographically precise risk models is essential to predicting financial risk for the insurance and reinsurance companies that use our client’s services.

  • Map of the month: GfK Retail Purchasing Power
    • 08/24/16
    • Retail
    • Geomarketing
    • Geodata
    • Geo+RealEstate
    • Picture of the month
    • Global
    • English

    Map of the month: GfK Retail Purchasing Power

    GfK's Map of the Month for August shows the amount of general purchasing power available for retail spending after deducting expenses relating to rent, mortgage payments, insurance, vehicles, travel and services. GfK Retail Purchasing Power is therefore a measure of the potential demand for fixed-location retail and mail-order trade within a specific region.

  • Category management with geomarketing: Optimal product positioning
    • 08/05/16
    • Retail
    • Geomarketing
    • Global
    • English

    Category management with geomarketing: Optimal product positioning

    We calculated the regional market potential for our client’s product line categories. This allowed the retailer to optimize these product lines at the chain store level, resulting in cost savings and a more effective response to local demand.

  • Map of the month: Office Supplies Potential in Austria
    • 07/25/16
    • Geomarketing
    • RegioGraph
    • Regional Market Data
    • Picture of the month
    • Global
    • English

    Map of the month: Office Supplies Potential in Austria

    GfK's Map of the Month for July shows the regional market potential for office-related supplies, including telecommunications and mobile communications devices, internet service providers, PCs, networks, printers, multifunctional devices, projectors, software, office furniture and security systems.

  • Optimizing regional sales potential through key market insights
    • 07/14/16
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Global
    • English

    Optimizing regional sales potential through key market insights

    Alpirsbacher Klosterbräu is a regional German brewery. They use our geomarketing software to analyze and objectively evaluate its regional sales and then optimize its business.

  • Location loves Brand
    • 06/30/16
    • Fashion and Lifestyle
    • Retail
    • Geomarketing
    • Fashion Talk
    • Connected Consumer
    • Geo+RealEstate
    • Global
    • English

    Location loves Brand

    Online or offline? This is a polarized debate among today's retailers, fueled by a desire to capitalize on new trends on one hand and a fear of being overwhelmed by them on the other. In the absence of facts, retailers and investors are often guided by emotions. This has resulted in a lack of investment in locations, stores and personnel, which makes it no surprise that success remains elusive. We believe it is a mistake for Fashion & Lifestyle retailers to overlook the importance of the physical point of sale …

  • “Experience economy” is the future of retail
    • 06/30/16
    • Press
    • Fashion and Lifestyle
    • Retail
    • Geomarketing
    • Connected Consumer
    • Retail Consultancy
    • Global
    • English

    “Experience economy” is the future of retail

    A new report from GfK is available today that examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.

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