GfK's Map of the Month for February shows the distribution of 2017 purchasing power for watches and jewelry in New Zealand.
A new GfK study reveals the regional distribution of Germany's demographic traits, such as family type, age ranges and income Levels.
GfK will release a new version of its geomarketing software RegioGraph at the end of March.
GfK has released a new, completely overhauled map edition for Australia.
New GfK online geomarketing application: GfK has developed a new, additional version of its geomarketing solution, RegioGraph.
GfK's map of the month for January shows the distribution of per-capita purchasing power in Germany in 2018.
Germans’ 2018 purchasing power will rise to €22,992 per person according to the GfK study released today. This amounts to a nominal per-person increase of 2.8 percent, or €633.
Inhabitants of New Zealand have an average of approximately €100 per person for spending on watches and jewelry. This is one of the results of the study "GfK Purchasing Power for Retail Product Lines 2017," which is now available. But the purchasing power for watches and jewelry differs substantially from region to region.
"We're very pleased with the territory optimization and already experienced positive results shortly after the implementation.“
Europeans have an average of €13,937 available for spending and saving in 2017, according to the latest GfK study. But this purchasing power is very unevenly distributed. First-ranked Liechtenstein has €63,267 per person, while the Ukraine has just €949 per person. Widely varying conditions also await retailers and manufacturers within individual countries. For example, the top-ranked Polish district of Warszawa has €12,473 per person, while last-ranked district Przysuski has just €4,152 per person. These and other insights from the study give retailers and manufacturers the ability to pinpoint the best regions to sell and market their products.
Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK's newly released study, "GfK Purchasing Power Europe 2017". The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.
GfK has released its Europe Map Edition 2017/2018, which includes thousands of updates to the previous year's edition. The digital maps reveal Europe's current administrative and postcode boundaries. As such, they provide the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.