Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong.
The digital camera market is suffering, especially fixed lens cameras with - 25% value decline in the first 6 months of 2014 compared to same period in 2014.
The IT sector grew by 5% in June 2014 versus last year, with Software close to claiming 50% of all the market volume in the month (+10% vs. Jun’13).
The value of GfK’s tracked IT market saw 0.4% value growth in Q2 2014 compared to Q2 2013.
The refrigeration market has been the stand out performer in the home appliances sector in 2014 with value sales increasing 13% to £323million (Jan-May14).
Music has become ever more mobile in recent months: from the initial explosion in the smartphone market, to the more recent success in Bluetooth-enabled audio players, listening to music on the move is now commonplace.
A key trend for small kitchen gadgets over the last 12 months has been the rise of multifunctional products, removing the need for one product for each job.
In 2008, the number of digital cameras sold in Great Britain reached its peak at just over 6.5 million units.
GfK and E-Commerce Europe will be presenting new insights on the challenges and opportunities for global e-commerce, as part of the opening keynote speech for the Global E-Commerce Summit in Barcelona.
Against a back drop of significant declines across most segments of the digital camera market, there are still areas that outperform the norm.
The UK IT retail market declined in April by 2.2% in value year on year. This is indicative of the continuing decline of traditional notebooks and the recent deceleration of the media tablet market.
GfK MRI has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want to reach.