The use of mobile payment is in its infancy in Belgium, yet awareness is relatively high. Our latest research highlights some of the obstacles to widespread adoption, and suggests how the market might develop in the future.
We recently undertook a study to understand how consumers in Singapore buy tablets.
GfK asked mobile phone users in 23 countries what activities they regularly do on their mobile phones while they are inside a store.
At one of the premiere magazine measurement events of the year, GfK MRI and comScore will offer a workshop on digital metrics and their challenges.
Kevin Taylor and Gary Schanzer have taken on new leadership roles in key GfK teams in North America – Schanzer with the Digital Market Intelligence (DMI) team, and Taylor with Technology.
The boxed security software market has been in long term decline as consumers have shifted towards obtaining software as downloads and opting more for free security options.
GfK attended the Mobile World Congress 2014 in Barcelona where we shared our latest insights into the mobile consumer.
At this year’s The Market Research Event (TMRE), senior GfK thought leaders will highlight brand/consumer relationships, user experience, online video, and segmentations.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014.
Sydney, August 21st, 2014 – The Australian Technical Consumer Goods (TCG) market recorded a revenue decline of -3.2% for quarter 2, 2014.
The TV market has grown steadily so far in 2014.
We have seen the digital camera market suffering in the last years. Obviously the accessories market is affected too but to what degree?