GfK asked mobile phone users in 23 countries what activities they regularly do on their mobile phones while they are inside a store.
At one of the premiere magazine measurement events of the year, GfK MRI and comScore will offer a workshop on digital metrics and their challenges.
Kevin Taylor and Gary Schanzer have taken on new leadership roles in key GfK teams in North America – Schanzer with the Digital Market Intelligence (DMI) team, and Taylor with Technology.
The boxed security software market has been in long term decline as consumers have shifted towards obtaining software as downloads and opting more for free security options.
GfK attended the Mobile World Congress 2014 in Barcelona where we shared our latest insights into the mobile consumer.
At this year’s The Market Research Event (TMRE), senior GfK thought leaders will highlight brand/consumer relationships, user experience, online video, and segmentations.
According to latest data from GfK’s Mobile Insights, more than half (55%) of smartphone users visited retail sites or apps from their device in July 2014.
Sydney, August 21st, 2014 – The Australian Technical Consumer Goods (TCG) market recorded a revenue decline of -3.2% for quarter 2, 2014.
The TV market has grown steadily so far in 2014.
We have seen the digital camera market suffering in the last years. Obviously the accessories market is affected too but to what degree?
The Traditional Desktops market has experienced somewhat of a renaissance in recent months – with an upturn in October 2013 stemming the flow of 15 months of consecutive year-on-year volume decline seen in the Retail channel.
dmexco 2014, Sept 10-11: see the first preview of GfK Crossmedia Visualizer; join GfK's seminar on cross-media and cross-device habits; talk with GfK's cross-industry digital experts.