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  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • United States
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

  • Facebook and GfK win IAB Europe Research Award
    • 06/01/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Global
    • English

    Facebook and GfK win IAB Europe Research Award

    IAB Europe has selected GfK and Facebook as the winners of the social media category for their annual research awards

    • 05/29/15
    • Retail
    • Technology
    • Digital Market Intelligence
    • Point of Sales Tracking
    • United Kingdom
    • English

    How to Serve an Ace in the Photo Sector

    Strawberries and cream, rain breaks and Cliff Richard – Wimbledon wouldn’t be the same without them and the British Summer wouldn’t be the same without Wimbledon.

    • 05/27/15
    • Retail
    • Consumer Goods
    • Digital Market Intelligence
    • Point of Sales Tracking
    • United Kingdom
    • English

    Bigger is better for major appliances

    The growing popularity of large capacity appliances has been the driving force behind many of the major appliance markets in recent years – none more so than washing machines.

    • 05/19/15
    • Retail
    • Consumer Goods
    • Digital Market Intelligence
    • Point of Sales Tracking
    • Shopper
    • United Kingdom
    • English

    Cookware: Induction, ceramic and sets drive the market value

    The pots and pans market has seen growth of 4.7% in volume and 10.8% in value from January to April 2015 against the corresponding period of last year.

    • 04/27/15
    • Retail
    • Technology
    • Automotive
    • Brand and Customer Experience
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • United Kingdom
    • English

    Financial impact of the connected car

    The cost associated with cars is a significant concern in GB. The greatest concern by all age groups is the cost of fuel, whilst the cost of repairs troubles older drivers, and cost of insurance phases younger drivers (who has higher premiums).

    • 04/21/15
    • Fashion and Lifestyle
    • Retail
    • Technology
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • User Experience (UX)
    • United Kingdom
    • English

    The Apple smartwatch launch: it’s crunch time

    With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon?

  • How social media can give power blender manufacturers a bigger cut of the market
    • 03/26/15
    • Digital Market Intelligence
    • Global
    • English

    How social media can give power blender manufacturers a bigger cut of the market

    How seriously should manufacturers of small appliances take social media as a channel for communicating with consumers?

  • Understanding the indonesian smartphone user
    • 03/23/15
    • Digital Market Intelligence
    • Global
    • English

    Understanding the indonesian smartphone user

    Indonesia often falls into the long shadow cast by other developing markets – Brazil, Russia, India and China – also known as the BRIC countries. But with the fourth largest population in the world, Indonesia is growing rapidly, as evidenced by the growth

  • Money talk: listening in to social media conversations about financial services
    • 03/17/15
    • Digital Market Intelligence
    • Global
    • English

    Money talk: listening in to social media conversations about financial services

    Who’s talking most about financial technology? Consumers are – on social media. Of all the content relating to financial technology online, 60% is generated by consumers. Consumers are talking about financial technology on social media, forums, blogs and

  • When will Belgians embrace mobile payment?
    • 03/11/15
    • Digital Market Intelligence
    • Global
    • English

    When will Belgians embrace mobile payment?

    The use of mobile payment is in its infancy in Belgium, yet awareness is relatively high. Our latest research highlights some of the obstacles to widespread adoption, and suggests how the market might develop in the future.

    • 03/11/15
    • Digital Market Intelligence
    • Global
    • English

    Singaporeans take a considered approach to tablet purchase

    We recently undertook a study to understand how consumers in Singapore buy tablets.

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