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  • Maximizing results from social media
    • 07/30/15
    • Consumer Goods
    • Digital Market Intelligence
    • United Kingdom
    • English

    Maximizing results from social media

    We conducted the study using our Social Media Intelligence (SMI) Center, a proprietary platform that can track the topics consumers talk about every day.
    We used human coding to ensure we interpreted social media sentiment accurately – including irony, sarcasm, slang and context-dependent sentiments.

    • 07/29/15
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Trends and Forecasting
    • United States
    • English

    US Attitudes Divided on Value of Cloud Storage

    A recent GfK study has shown that, when it comes to the cloud, America is on the fence. Three in ten (29%) US Internet users find no value in cloud storage, but another 27% consider it essential.

    • 07/29/15
    • Media and Entertainment
    • Technology
    • Digital Market Intelligence
    • Trends and Forecasting
    • United States
    • English

    Four in 10 Canadian Internet Users Do Not See Need for Cloud Storage

    In a recent GfK study, 39% of Canadian Internet users said they do not consider it essential to access or store photos, documents, music, and other content in the cloud.

  • Breakfast moment insights deliver business benefits
    • 07/27/15
    • Retail
    • Digital Market Intelligence
    • Belgium
    • English

    Breakfast moment insights deliver business benefits

    Our study encompassed qualitative and quantitative research into what the Belgian family has for breakfast. We conducted a qualitative exploration of the breakfast moment with an online community comprising a representative mix of age groups and family types.

  • Breakfast moment insights deliver business benefits
    • 07/27/15
    • Retail
    • Digital Market Intelligence
    • Singapore
    • English

    Breakfast moment insights deliver business benefits

    Our study encompassed qualitative and quantitative research into what the Belgian family has for breakfast. We conducted a qualitative exploration of the breakfast moment with an online community comprising a representative mix of age groups and family types.

  • Breakfast moment insights deliver business benefits
    • 07/27/15
    • Retail
    • Digital Market Intelligence
    • United Kingdom
    • English

    Breakfast moment insights deliver business benefits

    Our study encompassed qualitative and quantitative research into what the Belgian family has for breakfast. We conducted a qualitative exploration of the breakfast moment with an online community comprising a representative mix of age groups and family types.

    • 07/22/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Trends and Forecasting
    • United States
    • English

    GfK Streaming Video Study: “Over-the-Top” TV Viewing Is Higher in Gen X, Kid Households

    The 2015 Ownership and Trend Report reveals that households with at least one member of Generation X (35 to 49), and those where children (17 and under) are present, are much more likely to stream video

    • 06/30/15
    • Retail
    • Technology
    • Consumer Goods
    • Digital Market Intelligence
    • Market Opportunities and Innovation
    • Shopper
    • United Kingdom
    • English

    Exploring the brave new world of augmented reality

    In the launch issue of BRAD magazine - out now - we talk about the brave new world of augmented reality (AR) and how brands are using it to enhance the customer experience of their brand and increase consumer engagement.

    • 06/18/15
    • Fashion and Lifestyle
    • Retail
    • Digital Market Intelligence
    • Point of Sales Tracking
    • United Kingdom
    • English

    Promising start to sales in 2015 across all market segments

    2015 has been an interesting year already. A number of high profile brands have introduced a price realignment which is to be of benefit to consumers in the UK, fashion brands continue to dominate conversation and at this stage...

  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Belgium
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • Singapore
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

  • Cross-device usage study optimizes campaign planning
    • 06/17/15
    • Media and Entertainment
    • Digital Market Intelligence
    • United Kingdom
    • English

    Cross-device usage study optimizes campaign planning

    We combined a quantitative online survey with qualitative in-depth analysis to understand consumers’ behavior, attitudes and opinions about the devices they use to access online content and services.

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