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  • Identifying best-performing media channels
    • 08/22/15
    • Consumer Goods
    • Brand and Customer Experience
    • United States
    • English

    Identifying best-performing media channels

    The company wanted to know which of its media channels has the greatest impact on
    brand development and is most effective in driving sales growth.

  • GfK Echo: Their Voice, Your Action
    • 08/18/15
    • Brand and Customer Experience
    • GfK Echo
    • Global
    • English

    GfK Echo: Their Voice, Your Action

    The future success of your business will be driven by your ability to uncover new opportunities for enhancing the customer experience, boosting efficiency and maximizing the lifetime value of each customer. GfK Echo is a transaction-based customer satisfaction program that provides real-time feedback to line/local managers to instantly view customer experience data at the individual, unit, and enterprise levels. 

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Connected Consumer
    • Global
    • English

    Customer experience insights enhanced with tracking

    Our research has become an integral part of Orange’s customer experience strategy.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Belgium
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • Singapore
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Customer experience insights enhanced with tracking
    • 08/18/15
    • Technology
    • Brand and Customer Experience
    • United Kingdom
    • English

    Customer experience insights enhanced with tracking

    Orange’s existing benchmark, which used a customer value analysis (CVA) methodology, was no longer meeting its needs. The group wanted a new, consistent and cost-effective way to measure the consumer’s experience across its key markets and gauge its performance against its competitors.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • Global
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • Belgium
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • Singapore
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

  • Helping car dealers enhance the customer experience
    • 08/12/15
    • Automotive
    • Brand and Customer Experience
    • United Kingdom
    • English

    Helping car dealers enhance the customer experience

    Our GfK Echo transaction-based customer satisfaction solution empowers a car manufacturer to pursue its goal of becoming one of the country’s top three in automotive customer satisfaction.

    • 08/11/15
    • Brand and Customer Experience
    • United Kingdom
    • English

    GfK launches enhanced real - time customer experience management solution

    Today, GfK has announced the next iteration of its customer experience management solution, GfK Echo.

  • Accelerate + optimize market performance with GfK Echo
    • 07/27/15
    • Brand and Customer Experience
    • GfK Echo
    • Global
    • English

    Accelerate + optimize market performance with GfK Echo

    In today's connected society, brand managers and consumers hold the power to shape brand perception.

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