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  • Radio Audience Measurement - Survey Summary Reports
    • 08/17/17
    • Media Measurement
    • RAM-Survey Summary Reports
    • Australia
    • English

    Radio Audience Measurement - Survey Summary Reports

    Survey Summary Reports

  • Czynniki zmian w handlu detalicznym: pobierz najnowszy raport
    • 08/16/17
    • Retail
    • Technology
    • Poland
    • Polish

    Czynniki zmian w handlu detalicznym: pobierz najnowszy raport

    Convenience and personalization – te dwa zjawiska odegrają istotną rolę w kształtowaniu przyszłych oczekiwań konsumentów na wielu rynkach. Dlatego, aby zbudować zaskakujące i jednocześnie satysfakcjonujące doświadczenie zakupowe konsumenta, należy przemyśleć, który format i kanał sprzedaży będzie dla niego odpowiedni oraz które technologie mogą wesprzeć proces sprzedaży.

  • GfK Händlerexpertise 1. Halbjahr 2017
    • 08/16/17
    • Consumer Panels
    • Austria
    • German

    GfK Händlerexpertise 1. Halbjahr 2017

    Welche Trends gibt es? Welcher Vertriebskanal beeinflusst die Trends? Welcher Warenkorb treibt das Wachstum der einzelnen Key Accounts?

  • GfK发布《2017上半年中国数码家电趋势报告》
    • 08/16/17
    • China
    • Chinese

    GfK发布《2017上半年中国数码家电趋势报告》

    8月15日,捷孚凯(GfK中国)发布《2017上半年中国数码家电趋势报告》

  • Liste Pilz hat Chance auf Einzug in Nationalrat
    • 08/16/17
    • Austria
    • German

    Liste Pilz hat Chance auf Einzug in Nationalrat

    Neue Volkspartei mit Sebastian Kurz stabil auf dem 1. Platz, Grüne verlieren, Neos stabil bei 5%

  • GfK Webinar-Reihe: Crossmedia Visualizer
    • 08/15/17
    • Fashion and Lifestyle
    • Retail
    • Travel and Hospitality
    • Consumer Goods
    • FMCG
    • Energy
    • Consumer Panels
    • Shopper
    • Germany
    • German

    GfK Webinar-Reihe: Crossmedia Visualizer

    Cross Device Usage:
    Best Practice Insights aus den Bereichen Retail & Fashion sowie Energy, Finance & Travel

    Jetzt Präsentationsunterlagen downloaden!

  • Das digitale Mediaverhalten der Verbraucher besser verstehen
    • 08/15/17
    • Crossmedia Link
    • Germany
    • German

    Das digitale Mediaverhalten der Verbraucher besser verstehen

    Der GfK Crossmedia Visualizer ermöglicht umfassende Auswertungen zur stationären und mobilen Internetnutzung, sofort und jederzeit abrufbar.

  • ECR Tag 2017
    • 08/15/17
    • Retail
    • Consumer Goods
    • FMCG
    • Shopper
    • Germany
    • German

    09/20/17 - 09/21/17
    ECR Tag 2017

    Am 20. und 21. September 2017 findet wieder der ECR Tag statt. Diesmal in München unter dem Motto "Kooperation - Gemeinsam den digitalen Wandel gestalten".

  • Geomarketing - üzleti kérdésekre a válaszok térképen
    • 08/15/17
    • Geomarketing
    • Hungary
    • Hungarian

    Geomarketing - üzleti kérdésekre a válaszok térképen

    A Geomarketingben rejlő lehetőségek

  • IFA 2017 - Digitale Transformation
    • 08/15/17
    • Home Appliances
    • Technology
    • Germany
    • German

    09/01/17 - 09/06/17
    IFA 2017 - Digitale Transformation

    Treffen Sie uns auf der IFA 2017 im GfK Büro (Raum VIP 2, Großer Stern) und erfahren Sie mehr über die Digitale Transformation. 

  • 中产阶层科技消费调查报告正式发布
    • 08/14/17
    • China
    • Chinese

    中产阶层科技消费调查报告正式发布

    在中国,“新中产”已经不仅是消费群体定位的问题,而成了一句口号,一种品质消费的象征。中关村在线发布“中产阶层科技消费调查报告”,该报告以中产阶层为调查对象,对中产阶层科技消费现状、趋势以及未来进行了多维度的解析。

    • 08/14/17
    • Retail
    • Consumer Goods
    • Global
    • English

    4 things your brand is missing out on without an online store finder

    According to a 2017 study on ecommerce trends, 61% of shoppers are more likely to research brands before making a purchase. So while shoppers are on your site, it’s important to keep them there and give them more of a reason to buy your products. One strategic way of doing this is to capitalize on using a store finder or ‘where to buy’ application on your website. Besides what may seem obvious with this function (giving customers information into where they can buy your products), there are some other key benefits your brand may be missing out on if not installed.

    Lost sales due to comparison shopping

    Many brands lose business to competitors through comparison shopping. In a 2017 survey, 71% of shoppers believe they will get a better deal online than in stores, so it’s likely that they are going to shop around for the best one. Having a store finder that displays pricing and stock information for other retailers can help sales tremendously as it keeps potential buyers from starting a product search on a marketplace where they can compare and find competitive products.

    Tip: Make sure your store finder technology is able to list pricing and stocking info in real-time so that you are giving our customers the most accurate and up-to-date info.

    Value-Added convenience

    Today’s digitally connected and multi-channel shopping consumers always seem to be on the go either by surfing the web or physically out shopping. By having a store finder application on your website you are providing your shoppers with all the right ways to buy your products – your website, in store, or through other online channels. And by displaying all pricing, inventory and location information this is a major convenience that helps save your customer’s time and you are helping your customers find retailers who they may already be loyal to.

    Tip: For further convenience, it is essential that your store finder is responsive for those mobile shoppers and can be geo-targeted to their location so that location results are showing near-buy retailers.

    Channel support

    Although not customer facing, by having a store finder that lists the location, pricing and stocking info of your key retailers, you’re offering more support to your channel partners. And if you are a brand that doesn’t have a shopping cart on your website to support resellers, a store finder is even more valuable to your business and your channel relationships. Eliminate cart abandonment due to comparison shopping and keep them coming back with a positive shopping experience.

    A better online shopping experience

    Enhancing your product detail pages with quality product content and images all make for a good online shopping experience, which can lead to sales. With the added convenience and functionality of a store finder, your product detail pages are set up for an even greater experience that can help keep customers coming back to your site, no matter the stage of their buying journey.

    Tip: Ensure you are able to use your store finder technology to its full potential by tracking performance metrics.

    When set-up with all the right information such as, real-time pricing and inventory, geo-targeting, and a responsive design, a store finder just may be the ultimate product closing tool.

    Interested in adding a store finder or looking for other options? As a product content company, GfK Etilize has all of the data to easily crawl and match products with different identifiers on popular retail sites, to always show accurate products and inventory. We also automate the addition of new products as launches happen, to maximize sales on newer, best-selling SKUs.

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