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  • Germany reclaims top “nation brand” ranking, with USA dropping to sixth place
    • 11/16/17
    • Public Services
    • Brand and Customer Experience
    • Public Communications and Social Science
    • Global
    • English

    Germany reclaims top “nation brand” ranking, with USA dropping to sixth place

    France leaps to second place for first time, since 2009, while UK regains ground to remain third and Japan enters top five for first time since 2011. USA is only country showing overall decline in 2017. Germany shows major gains in Governance, People, and Culture.

  • MMS and GfK launch Total Video Ad Ratings in Sweden
    • 11/10/17
    • Media and Entertainment
    • Media Measurement
    • Global
    • English

    MMS and GfK launch Total Video Ad Ratings in Sweden

    MMS and GfK have extended their digital ad ratings in Sweden into a Total Video service, enabling the market to measure return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices. 

  • SKO and GfK renew TV Audience Measurement contract in the Netherlands
    • 11/09/17
    • Media and Entertainment
    • Media Measurement
    • Global
    • English

    SKO and GfK renew TV Audience Measurement contract in the Netherlands

    SKO has announced it is renewing its contract for Television Audience Measurement (TAM) with GfK for 2018. 

  • European purchasing power climbs by a nominal 1.9 percent
    • 11/07/17
    • Press
    • Geomarketing
    • Geodata
    • Global
    • English

    European purchasing power climbs by a nominal 1.9 percent

    Europeans have an average of €13,937 per person available for spending and saving in 2017. This is one of the many results of GfK's newly released study, "GfK Purchasing Power Europe 2017". The available net income among the researched 42 countries varies enormously: Liechtenstein, Switzerland and Iceland have the highest average purchasing power, while Belarus, Moldova and the Ukraine have the lowest.

  • UK Consumer Confidence down one point in October
    • 10/31/17
    • Retail
    • Technology
    • Consumer Goods
    • Consumer Life
    • Global
    • English

    UK Consumer Confidence down one point in October

    GfK’s long-running Consumer Confidence Index slipped by one point to -10 in October.

  • Consumer climate falls slightly in Germany
    • 10/26/17
    • Press
    • Financial Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate falls slightly in Germany

    GfK forecasts a slight decrease in consumer climate for November of 0.1 points in comparison to the previous month to 10.7 points.

  • GfK releases updated maps for all of Europe
    • 10/25/17
    • Press
    • Geomarketing
    • Geodata
    • Digital Maps
    • Digital Maps
    • Global
    • English

    GfK releases updated maps for all of Europe

    GfK has released its Europe Map Edition 2017/2018, which includes thousands of updates to the previous year's edition. The digital maps reveal Europe's current administrative and postcode boundaries. As such, they provide the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.

  • Low-sugar and GMO-free are top factors when deciding what to eat or drink
    • 10/25/17
    • Retail
    • FMCG
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Low-sugar and GMO-free are top factors when deciding what to eat or drink

    Nearly half of consumers across 17 countries rate low sugar and GMO-free as "very" or "extremely" important when deciding what to eat or drink - just ahead of factors such as low-salt, organic, low fat, or fortified with vitamins or minerals.

  • Smartphone average selling price sees record year-on-year growth in 3Q
    • 10/24/17
    • Technology
    • Point of Sales Tracking
    • Trends and Forecasting
    • Tech Trends
    • Global
    • English

    Smartphone average selling price sees record year-on-year growth in 3Q

    Smartphone average selling price (ASP) globally accelerated further in 3Q17, posting the highest year-on-year increase in any observed quarter. Strong 3Q demand for smartphones is powered by Latin America, Central and Eastern Europe

  • EU consumer confidence at highest level in over nine years
    • 10/18/17
    • Financial Services
    • Public Services
    • Global
    • English

    EU consumer confidence at highest level in over nine years

    Consumer sentiment within the EU 28 has continued its upward trend in the third quarter of this year, finishing on 20.9 points. 

  • Commercial Radio Australia (CRA) retains GfK for another five-years' audience measurement
    • 10/16/17
    • Media Measurement
    • RAM-Audienscope
    • RAM-Survey Summary Reports
    • RAM-Resources
    • Global
    • English

    Commercial Radio Australia (CRA) retains GfK for another five-years' audience measurement

    Commercial Radio Australia Ltd (CRA) has today announced that they are retaining GfK as their audience measurement ratings provider for another five-year contract.

  • GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • Global
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).

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