Please activate JavaScript in your browser settings to enable all features of this website.

Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • GfK joins AAPOR Transparency Initiative, USA
    • 01/10/17
    • Public Services
    • Consumer Panels
    • Omnibus
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Goverment & Academic (North America)
    • Public Communications and Social Science
    • Global
    • English

    GfK joins AAPOR Transparency Initiative, USA

    Two GfK research divisions in North America – Government & Academic and Public Communications & Social Science – have been accepted for membership in the American Association for Public Opinion Research (AAPOR) Transparency Initiative.

  • Reasoned statement of GfK SE – Management Board and Supervisory Board jointly recommend to accept tender offer by KKR
    • 12/30/16
    • Press
    • HQ financials
    • Investors
    • Global
    • English

    Reasoned statement of GfK SE – Management Board and Supervisory Board jointly recommend to accept tender offer by KKR

    Today, the Management Board and Supervisory Board of GfK SE (“GfK”) published their reasoned statement, pursuant to Section 27 of the German Securities Acquisition and Takeover Act (Wertpapiererwerbs- und Übernahmegesetz – WpÜG), in respect of the offer document presented by Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”), on December 21, 2016.

  • Consumer climate index to enjoy a strong start to the new year
    • 12/23/16
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate index to enjoy a strong start to the new year

    Findings of the GfK Consumer Climate Study for Germany for December 2016

  • UK TV viewing trends
    • 12/14/16
    • Media and Entertainment
    • Technology
    • Connected Consumer
    • Global
    • English

    UK TV viewing trends

    Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

  • GfK and KKR enter into an Investor Agreement to support the long-term growth strategy of GfK
    • 12/08/16
    • Press
    • Global
    • English

    GfK and KKR enter into an Investor Agreement to support the long-term growth strategy of GfK

    GfK SE (“GfK”) and Acceleratio Capital N.V., a holding company controlled by funds advised by Kohlberg Kravis Roberts & Co. L.P. (together with affiliates, “KKR”) today announced that they have signed an investor agreement under which KKR will launch a voluntary public tender offer for all outstanding publicly-traded shares of GfK for EUR 43.50 per share in an all-cash transaction.

  • Reputation drops for top ten countries in 2016
    • 12/08/16
    • Public Services
    • Travel and Hospitality
    • Brand and Customer Experience
    • Global
    • English

    Reputation drops for top ten countries in 2016

    Results just released by GfK show that all of the top ten countries in the leading Anholt-GfK Nation Brands IndexSM (NBISM) have suffered falls in their global reputation this year – with eight of those being classed as significant drops. 

  • Germans' 2017 purchasing power to climb 1.7 percent
    • 12/06/16
    • Geomarketing
    • Geodata
    • Global
    • English

    Germans' 2017 purchasing power to climb 1.7 percent

    Germans' 2017 per-capita purchasing power will increase nominally  by 1.7 percent to €22,239. The country's 25 most populous districts alone  comprise one-fourth of Germany's total purchasing power. These are some of the findings  of the 2017 GfK purchasing power study released today.

  • A marginal fall in the Western European technical consumer goods market in Q3 2016
    • 11/30/16
    • Press
    • Home Appliances
    • Technology
    • Global
    • English

    A marginal fall in the Western European technical consumer goods market in Q3 2016

    GfK TEMAX® results for Western Europe, Q3 2016

  • Generosity lives: Four in ten people help others a minimum of once a month
    • 11/30/16
    • Public Services
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Generosity lives: Four in ten people help others a minimum of once a month

    Mexico, USA and Netherlands lead for populations who help others a minimum of once a month. Men slightly ahead of women overall, while 20-29 year olds lead across age groups.

  • Consumer climate stabilizes at the end of the year
    • 11/24/16
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    Consumer climate stabilizes at the end of the year

    Findings of the GfK Consumer Climate Study for Germany for November 2016

  • Overall decline in the German technical consumer goods market in third quarter of 2016
    • 11/17/16
    • Press
    • Retail
    • Point of Sales Tracking
    • TEMAX
    • Global
    • English

    Overall decline in the German technical consumer goods market in third quarter of 2016

    GfK TEMAX® results for Germany for Q3 2016

  • Financial advertisers gain instant access to GfK’s FRS consumer segments
    • 11/17/16
    • Financial Services
    • Technology
    • Digital Market Intelligence
    • Global
    • English

    Financial advertisers gain instant access to GfK’s FRS consumer segments

    GfK is releasing a portfolio of financial segments from its industry-leading Financial Research Survey (FRS). The segments are being made directly available to advertisers through Eyeota on its platform partners. This is the first time the global market research organization has shared its long-running market measurement study in this way, making it available for programmatic data activation and digital advertising.

General