SSR is the global Social and Strategic Research division within GfK- driven by quality and trusted by our clients. Through our European and US based research hubs, we provide our clients continuous high quality project delivery by combining rigorous social research with cutting-edge digital tools executed by subject-matter-experts, policy specialists, data scientists and methodological specialists.
Our tailor-made approach and out of the box thinking creates research solutions that provide a robust evidence base and actionable insights in a holistic way enabling clients to make informed decisions. We offer a custom mix of traditional and innovative methods, diving into measurement, data analytics, policy and behavioural trends to help our clients understand the current landscape, evaluate effectiveness and plan for tomorrow.
Our work helps our clients understand and shape social and cultural issues today and in the future. We don’t just know how to collect and deliver the best quality data, we translate it and help our clients use it to achieve results.
Our global team brings together the right set of skills, knowledge and tools to help government, academic and commercial clients answer key social questions with no topic too sensitive or too complex. Our reach is global, local and specialised for virtually every demographic; whether your needs require insight that is representative of the general population, the views of key stakeholders, indicative of businesses or should reflect hard-to-reach populations and communities.
Whether the question is applicable to a city, region or is global in scale, our social research teams create custom smart solutions to build an evidence base and provide in-depth insights into any given social topic. Our Key Social Questions relate to how society works and the way people think and behave within society to inform the public debate, policy making and theory building. The most important social questions of today, relevant to topics ranging from our population and the economy to the use of technology, the future of energy and the image of our cities and nations are answered through a lens of both social science methods and cutting-edge marketing research innovations.
Our Key Social Questions relate to:
SSR is known for their thought leadership leading the industry in terms of methodological expertise and widely disseminated results. This is evidenced by our skill in conducting and analysing qualitative and quantitative data and the high calibre of the resulting research outputs including publication in peer-reviewed journals, news media, white papers, think pieces, etc. We focus on Key Strategic questions to guide decision making in reputation, corporate communications and corporate governance. Our Strategic research helps clients achieve business objectives through public recognition as thought leaders and smart communications with stakeholders.
Our Key Strategic Questions relate to:
We gauge citizen and consumer attitudes from a variety of perspectives to understand the full spectrum of society’s attitudes and behaviours towards a variety of social phenomena. We might be known for our rigorous quantitative methods, but we have a wealth of expertise in engaging qualitative methods and digital tools to create a strong evidence-base of the current landscape and to predict the future.
We apply a varied range of robust, scalable methodologies (e.g. CATI, CAWI, Mystery shopping) to measure economic performance across different sectors and countries. Using traditional, digital or custom methods allows us to look from the perspective of both consumers and market players, investigating not only performance but also barriers, drivers and market opportunities. Our key objectives are to ensure the representativeness, continuity and comparability of the data and insights we deliver. Furthermore, we can use the obtained data to accurately model and predict future market performance and behaviour.
We team up with the best minds in the field, from legal expertise, subject matter experts and policy specialists on every topic. This expertise, combined with our original data collection (quantitative and qualitative, including stakeholder opinion) and secondary analysis identifies policy and regulatory deficiencies as well as judgements about enforcement. Bringing behavioural experiments into play enables us provide concrete insights about how to strengthen policy and regulatory frameworks whilst our market knowledge identifies key areas for enforcement.
GfK SSR understands the unique role and function independent research plays in identifying current levels of consumer awareness, understanding and detriment that can arise from consumer products, the way they are marketed or the way the market operates. Our research serves the purpose of improving outcomes for people in society, market freedom, the ability to utilise their rights, etc. GfK can help commercial firms, government regulators and policy makers inform new policy development by measuring real and potential impact on our society.
Research is critical to the development, implementation and evaluation of a communication strategy and campaign. It is essential for learning about the intended users and for guiding the design of communications that are easy to understand and use. The GfK SSR team utilises research to understand consumers’ information interests and needs, their desired information sources and channels, their preferred messages, and their attitudes, beliefs, and behaviours around specific topic of interest. Furthermore, we provide the necessary tools and strategic consultancy to measure the impact of a communication campaign on the perception, attitudes and behaviour of the target group.
Measurement and evaluation of the activities aimed towards stakeholders, key target audiences and users is essential when assessing the effectiveness of a work programme. We provide strategic consultancy, as well as technical and methodological support in order to collect, analyse and report feedback that feeds into the decision making process. By providing actionable insights and recommendations we help our clients to better understand and adapt to users’ changing needs in a timely, relevant and useful way.
A wide variety of clients globally, turns to GfK’s SSR team for the most comprehensive quantitative assessment of the image of nations and cities around the world.
GfK’s syndicated Anholt-GfK Nation Brands IndexSM (NBI) and Anholt-GfK City Brands IndexSM (CBI) are recognized leaders in the field of place branding, providing up to 10 years of trend data for analysis. These syndicated products often serve as a springboard for customized place-branding engagements that provide clients with a detailed understanding of a place’s image among key stakeholders at home and abroad.
SSR’s team of highly-consultative experts work with clients across all sectors to on high-profile and high-stakes research projects that are critical to their organization’s missions. This includes research focused on reputation measurement, issues management, thought leadership, and strategic communications. Whether a client needs proprietary research to guide its internal decision-making or seeks to gain headlines with public-facing research insights, SSR can help clients meet their objectives.
Probability panels are the most accurate way to collect representative data that can be accurately projected to the total population. Accuracy, science and rigor are at the core of KnowledgePanel® and its value to researchers. KnowledgePanel is the foundation of a significant number of custom research programs across industries and subject matter areas. We provide our clients with industry leading response rates, representative coverage, and the efficiency of online survey administration to deliver quickly and cost-effectively. Our custom online probability panel provides high quality data and the possibility to connect with unique subgroups otherwise unattainable online.
We conduct public opinion research designed to inform advocacy groups about the obstacles and opportunities available given current levels of public knowledge and opinions. We help clients identify which groups to target and which messages resonate most effectively.
We have extensive experience conducting high-stakes research designed to assist companies meet regulatory reporting obligations. This includes population surveillance studies, pre- and post-product launch studies, and longitudinal tracking studies related to regulated industries.
As strategic consultants we work closely with our clients to create tailored research solutions. Our global team brings together a team of academically-trained researchers, public affairs and communications specialists, subject matter experts, business developers, legal specialists, economists, data scientists, methodological experts, dedicated operations specialists and digital researchers.
|Christine Tresignie||Annie Weber||Sara Gysen|
|T +32 1674 2918||T +1 212 240 5326||T +32 1674 2931|