Consumer goods retailers and manufacturers face a growing landscape of multi-channel savvy customers, who have an increasing desire and ability to research and compare products.
In order to be successful, ‘home and living’ businesses (e.g. DIY / Home Improvement, Gardening, Lighting and Building, Furniture, Housewares, Sanitary) need to combine a full view of the major market trends with a granular understanding of consumer demand, purchasing behavior and key influencers.
We bring together Point of Sales tracking, innovative research methods, the ability to combine multiple, complex data sets and sharp industry analysis to explain what is happening at every touch point where shoppers interact with your brand, products or services.
By turning our deep market data and custom research into relevant business insights, we help you identify smart ways to maximize your competitive performance in the home and living industry.