Möchten Sie zur deutschen Seite wechseln?JaNeina
Close

Insights

clear all filters
  • Commercial Radio Australia (CRA) retains GfK for another five-years' audience measurement
    • 10/16/17
    • Media Measurement
    • RAM-Audienscope
    • RAM-Survey Summary Reports
    • RAM-Resources
    • Global
    • English

    Commercial Radio Australia (CRA) retains GfK for another five-years' audience measurement

    Commercial Radio Australia Ltd (CRA) has today announced that they are retaining GfK as their audience measurement ratings provider for another five-year contract.

    • 10/12/17
    • Health
    • Technology
    • Global
    • English

    How do people around the world maintain their physical health?

    In an online survey of health habits around the world, nearly two thirds of respondents included getting enough sleep, eating healthy nutritious food, and exercising as activities they do regularly to maintain their physical health.  While these straight-forward activities should come as no surprise, several activities have risen in value from previous years, including “spending time with family, friends or pets”, “taking a break from technology”, and “following a specific diet”.

    The emergence of ‘quality time’ as part of a regular health routine

    In comparing this year’s results with previous years, we see that “getting enough sleep” has remained a constant as one of the most important activities in maintaining physical health, while ‘quality time’ is becoming increasingly more important.  “Taking a break from technology” has been one of the fastest rising activities (one in three are now including it in their health routine), and “spending time with family, friends, or pets” has climbed the ranks to be almost as important as exercising.

     

    While spending quality time with loved ones and unplugging from technology may not be the first thing that comes to mind when thinking of physical health, they do play an important role in people’s regular routines, and could present an opportunity for brands to connect and resonate with the right audience.

    Eating right and other physical health activities

    Eating the right food is just as significant for a physical health routine, with “eating healthy nutritious food” being listed as a top activity and “following a specific diet” being the fastest riser from previous years.  Health conscious brands may be seeing an uptick as a result, while fast food sales and brands thought of as unhealthy may struggle in certain markets.

     

    Other physical health activities listed in the global survey included “using skin care or beauty products” (46% of respondents do this as part of their regular routine), “meditating or using other relaxation techniques” (25%), “using herbal or holistic remedies” (23%), and “getting cosmetic/elective surgery or non-surgical procedures including dental” (10%).

    For brands, these findings can be helpful in successfully targeting high-potential audiences both globally and within specific countries, as definitions of physical health and the means for attaining it clearly mean different things to different cultures.

    About the study

    We asked 23,000 consumers (aged 15 or over) online in 17 countries to indicate which activities from a given list they do regularly to maintain their physical health. Fieldwork was completed in summer 2017. Data are weighted to reflect the demographic composition of the online population aged 15+ in each market. The global average given in this release is weighted, based on the size of each country proportional to the other countries. In 2014 GfK interviewed more than 21,000 consumers in 16 countries (excluding the Netherlands). Countries included are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Netherlands, Russia, South Korea, Spain, UK and USA.

     

     

     

     

     

     

     

     

     

     

     

     

    hbspt.cta.load(2405078, 'aa77ff05-5fe7-4ebe-841b-51058a6cd672', {});

  • GfK presents fresh thinking on mobile, cross-media research at PDRF 2017
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • Global
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).

  • Map of the month: Online spending potential for books and stationery, Germany 2017
    • 10/09/17
    • Retail
    • Consumer Goods
    • Geomarketing
    • RegioGraph
    • Geodata
    • Picture of the month
    • Global
    • English

    Map of the month: Online spending potential for books and stationery, Germany 2017

    Online retail comprises a significant component of retail trade in Germany. For retailers and manufacturers looking to enter new market regions, it's important to evaluate potential for both fixed-location and online retail, as these two indicators often deviate. This month's map illustrates the 2017 online spending potential for books and stationery in Germany. GfK offers retailers detailed data on fixed-location and online spending potential for numerous product lines. These insights make it possible to optimize online and brick-and-mortar sales and marketing based on the regional market potential for these channels.

  • GfK presents Optics growth drivers at Vision-X Dubai
    • 10/05/17
    • Optics and Acoustics
    • Market Opportunities and Innovation
    • Point of Sales Tracking
    • Global
    • English

    10/17/17 - 10/19/17
    GfK presents Optics growth drivers at Vision-X Dubai

    Join GfK at Vision-X 2017 for the latest Optics trends, including the product categories and trends that are driving growth in Europe and MENA, and how to grow your business.

    • 10/05/17
    • Retail
    • Global
    • English

    Is outsourcing product content key to online holiday success?

    With a busy Holiday season approaching there are high expectations for sales growth. Online sales are projected to reach $114 billion, a 21% growth compared to 2016. There are several steps brands and retailers have already taken to prep for success.  Amazon, UPS and Target have announced their plans on hiring additional seasonal employees, while Walmart plans to extend store hours.

    During this time of year when orders and customer expectations increase dramatically, outsourcing may be vital to Holiday success. Outsourcing can help reduce costs and allow resources to focus more energy on the most crucial aspects of a business. Here are a few reasons you may want to consider outsourcing your product content, right in time for the Holiday season.

    You lack the budget or resources to manage content in-house

    As brands and retailers prep for holiday promotions, assortment and fulfillment as top priorities, online product content creation and management can often get neglected as managing product content can be an expensive and never ending manual process.  Aggregating, structuring and standardizing product information from various manufacturers and integrating that into your site can be cost and resource prohibitive.  But, by outsourcing content collection and integration, you do not need to hire, train, and manage additional staff.  As a result, you can use your existing resources to focus on things such as merchandising and upselling to increase sales and conversions.

    You need to get to market faster

    As if the Holiday season wasn’t busy enough, brands and retailers have to keep up with consumer demand for newer, better and trendier products on the market. By outsourcing product content, the bulk of what you need for your product assortment options and content integration can be handled quickly, improving your speed to market and allowing you to capture early sales.

    Product content is not your specialty

    Outsourcing product content to the experts ensures content is accurate and optimized for SEO, shopper engagement and on-site search, all of which are key factors in influencing purchase decisions. One survey reported that 98% of shoppers have been dissuaded from completing a purchase because of incorrect content. Outsourcing product content will help reduce the margin for content errors which could lead to returns. A third party expert will undergo quality assurance testing making sure your product content is correct and helping you to avoid becoming part of the potential $66 billion in goods to be returned during the Holidays.

    See also: 3 easy ways to increase sales through product content

    Conclusion

    If you’re tired of the DIY method to creating, enhancing and managing your product content or you’re seeking to increase your assortment, outsourcing is worth a look as it leads to direct cost savings, speed to market and consumer impact from the professionals. Additionally, by partnering with the experts you’ll have access to the hottest products and industry trends that will even further enhance your product detail pages and give you a competitive edge.  All of this could be critical while trying to keep up with the volume and fast-paced environment of the Holiday season.

     

     

     

     

     

     

     

     

     

     

     

     

    hbspt.cta.load(2405078, '946ed9dd-8988-49c2-bbf2-982d356b6ce5', {});

    • 10/02/17
    • Retail
    • Technology
    • Promotion and Causal Retail
    • Global
    • English

    How to attract the maximum share of Black Friday shoppers

    With Black Friday less than two months away, practically every retailer out there will be planning campaigns to pull in the maximum share of this bumper period for consumer spending.

    And indeed, Black Friday is a huge opportunity in the retailer’s calendar. According to our weekly point-of-sales tracking data for technical consumer goods, in some countries, such as the UK, Black Friday week attracts more consumer spend than the week before Christmas1. And in other countries, like Spain, Italy, France and Germany, this is also true for many product groups such as television and mobile computing.

    The week running up to Black Friday also generates considerably more sales than an average trading week. In Spain, week 47 in 2016 accounted for 5.2% of the overall annual sales – more than twice the average figure of 1.9% (100%/52 weeks, see table below).

    In terms of bestselling product groups it was the “usual suspects” which commanded the biggest share in terms of sales value in the above mentioned countries  – namely, mobile computers, PTVs, and smart/mobile phones.

    Sales value share in % of Black Friday week 2016 compared to full year

     

    Promotions can make or break your Black Friday sales

    On Black Friday, shoppers are eager to spend, but they are also waiting for deals. Promotions are effective sales drivers all year round, but some are more effective than others at influencing shoppers’ decisions.

    This is illustrated in our FutureBuy 2017 data, where more than half of all shoppers of technical consumer goods (54%) rate price comparison/discount websites as “extremely” or “very” important in their shopping decisions, and just under half (41%) say the same of promotional leaflets.

    Black Friday is therefore one of the most important promotional weeks of the year. For last year, our Promotion and Causal Retail Tracking shows that across the five countries mentioned above, 2% more promotions were run for smartphones in November than in December. For TVs it was even 9% more. In Germany, for example, the number of advertising flyers promoting TVs was 15% higher in November.

    Defining the right price

    And, of course, Black Friday is “high season” for any competitive pricing activity. Looking across the three biggest European retail markets – Germany, France and UK – our online pricing data shows that twice as many products had price changes on Black Friday 2016 versus the same, regular Friday a month before. Also, the number of products that had multiple price changes increased.

    However trading behavior across these markets varied: the UK had more of a focus on the Black Friday week with three times the level of pricing activity in that week versus a regular week. In Germany, the number of products that had prices changes wasn’t much different from normal, although there was an increase in the number of price changes on the very day.

    Black Friday price changing behavior

     

    With so much competitive activity going on, retailers and manufacturers need to stand out in an extremely cluttered environment. It is vital to get your promotion activity and pricing perfectly judged, as Black Friday is not the time for experiments.

    As a retailer you need to identify which retail promotions are most effective with your shoppers. How are your products priced versus your competitors? Are you advertising on the right channel with the right price?

    And, as a manufacturer, you need to look at: Are you partnering with the right retailers? Are you investing the right amount in trade marketing?

    Make Black Friday a success with store-level data on promotions and pricing

    Black Friday is a vast opportunity – but presented over a very short window, so there is very little time to ‘test and adjust’ during the show. Pulling in your maximum share of the spend over this time depends on having timely data allowing you to make the correct decision and react fast on the most effective activities for your specific product categories.

    Our dedicated GfK Promotion and Casual Retail team shows retailers what promotions are most effective for your specific shoppers, and how you are currently performing in your promotional share and pricing in relation to your competitors. With this live tracking data, you can instantly see if your market performance is changing, and react immediately to adjust your promotional strategy. And manufacturers can see exactly how retailers are promoting and pricing their products, to evaluate effectiveness and see where and how much to invest in the future.

    Try it out now!

    Make use of our Black Friday promotion and get two weeks of promotion and pricing tracking at a special price.

    hbspt.cta.load(2405078, '98f80347-7a7b-461c-9970-34c997751297', {});

    Sources: GfK Point of Sales Tracking (weekly panels), GfK Promotion and Causal Retail, GfK FutureBuy 2017 (online survey with 38,000 consumers in 35 countries)

    1 Data based on full weekly panel per country, Black Friday 2016: week 47 (20 – 26 November), week before Christmas 2016: week 51 (18 – 24 December)

    • 09/28/17
    • Financial Services
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global
    • English

    What impact is renewal transparency having on the British motor insurance market?

    Premium Drivers

    If you have renewed your motor insurance recently you may have noticed that the price your insurer has asked you to pay has probably increased. A combination of higher Insurance Premium Tax (rates have doubled over the past two years), bigger injury pay-outs and rising vehicle repair costs mean that motor insurance prices are now at an all-time high.

    Even for those of us savvy enough to shop around and switch provider, prices have also typically risen, despite the fact that the market remains as competitive as ever. However, it still generally pays to switch, as the vast majority of motor insurance providers are still willing to chase new business and therefore many still offer introductory discounts.

    Given this, it is somewhat concerning that, according to GfK’s Financial Research Survey (FRS), that the number of drivers who do switch has remained basically unchanged compared to four years ago.

    The number has held steady at around a quarter of drivers. So it would seem that many drivers don’t know, don’t consider, or just can’t be bothered, to change provider, despite the rising prices.

    Motor insurance renewal transparency: early signs of increased shopping around

    But there are tentative signs that this might be changing. Since April 2017, insurance providers have had to disclose prior year premiums on renewal notices. These new rules mandated by the FCA allow customers to compare more easily what they paid last year versus what they may pay this year, if they remain with the same provider.

    Early signs suggest renewal transparency has helped encourage greater levels of shopping around but this hasn’t so far translated into actual switching.

    According to the FRS, the proportion of drivers who “actively renew” their motor insurance (renew but take out at least one quote) has grown and now stands at 29%, the highest-ever level. In addition, a high proportion of those who have switched in the last 12 months also state that they are likely to switch again.

    On the other hand, large numbers are still auto-renewing on their motor insurance, particularly across older age groups where auto renewal rates remain stubbornly high at over 45%. For these customers, renewal transparency rules mean that providers must now also include additional disclosures on renewal notices explicitly encouraging people to shop around.

    Overall, I think renewal transparency has definitely been a useful step forward in making the motor insurance market more consumer friendly, and it will be interesting to see if it helps encourage greater levels of switching in the months ahead.

    If you would like more data, please contact me.

    The Financial Research Survey (FRS) is one of the largest and longest running surveys tracking personal financial holdings and behaviours and is considered the industry benchmark within the British financial industry

  • German consumer climate declines slightly
    • 09/28/17
    • Press
    • Financial Services
    • Public Services
    • Trends and Forecasting
    • Global
    • English

    German consumer climate declines slightly

    GfK forecasts a decrease in consumer climate for October of 0.1 points in comparison to the previous month to 10.8 points.

  • UK Consumer Confidence up one point in September
    • 09/28/17
    • Financial Services
    • Retail
    • Technology
    • Consumer Goods
    • FMCG
    • Consumer Life
    • Global
    • English

    UK Consumer Confidence up one point in September

    Confidence in personal finances declines but consumers are in defiant mood. GfK’s long-running Consumer Confidence Index increased by one point to - 9 in September. 

  • Time with family or pets as popular as exercise or healthy eating to maintain “physical health”
    • 09/28/17
    • Press
    • Health
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Global
    • English

    Time with family or pets as popular as exercise or healthy eating to maintain “physical health”

    GfK data on activities that people do regularly to maintain their physical health. Increases in the number of people listing "follow a specific diet", "take a break from technology", "eat healthy food" and "spend time with family, friends or pets".

  • Global study: activities for physical health
    • 09/26/17
    • Global Study
    • Global
    • English

    Global study: activities for physical health

    One in three now include “take a break from technology” in their health routine. Explore more in our full findings.

General