TV
TV research
TV for long has been the no. 1 medium in the world. With the beginning of the 21st century new media rush into the market, strengthening their position. GfK Group has the experience of more than two decades of TV audience research and offers the latest research solutions to analyze this outstanding medium. Not only questions like "How many people are watching certain TV programs?”, but "Do they appreciate what they see and why?” have to be answered to get a broader picture of people’s usage behavior. We are conducting quantitative and qualitative TV research in 16 European countries, more than 18,000 panel households are equipped with electronic meter technology of our subsidiary Telecontrol AG. Its innovative measurement hardware is used throughout the world. GfK’s know-how in TV audience measurement is embracing research expertise in methodology, measurement technologies and analysis systems and thus offers our clients a complete solution out of one hand. Flexible evaluation software tools reflect the latest developments of the international markets and incorporate the uniqueness of local requirements at the same time.
Tel. +49 911 395-2440
media@gfk.com
Retail panel
GfK provides clients from trade and industry with regular information services based on continuous surveys and analyses of sales of TVs in the retail sector worldwide.
Tel. +49 911 395-2520
contact@gfkrt.com
www.gfkrt.com