Radio
Radio media research
Radio accompanies the people throughout their daily lives. During driving, at work or at home: radio provides them with relaxation and information. But how is it possible to research the usage of a medium as mobile as radio? Operating in 13 European countries, GfK offers the appropriate hardware solutions like the MediaWatch technology to monitor the usage attitudes of listeners wherever they get in touch with Radio. Electronic measurement allows a continuous and contemporary reporting to our customers and covers almost 100 percent of a country’s radio consumption. Refined by the methodological know-how of GfK’s specialists our usage data deliver detailed information about the radio audiences for every kind of media-planning and marketing issue.
Tel. +49 911 395 2440
media@gfk.com
Retail panel
GfK provides clients from trade and industry with regular information services based on continuous surveys and analyses of sales of technical consumer goods in the retail sector worldwide.
Tel. +49 911 395-2520
contact@gfkrt.com
www.gfkrt.com