Ad hoc research
GfK provides information services on operational and strategic marketing decisions worldwide. These services include tests and studies on product and pricing policy, on brand positioning and brand management, on traditional and modern forms of communication with consumers and users, on optimizing distribution as well as on customer loyalty issues.
Tel. +49 911 395 2503
marktforschung@gfk.com
Print media research
Newspapers and magazines are still amongst the most important sources of information in our everyday life. With an ever growing competition between the different kinds of media, print is facing new challenges at the beginning of the 21st century. We provide our clients with the knowledge to overcome these challenges. Being specialized in every kind of methodology our diversity of expertise is the key to designing the most fitting approaches to gain comprehensive results about the usage of print products. In 18 countries, GfK is active in print research and delivers a sharp picture of the readers of newspapers, magazines and special interests, the recency and frequency of reading. And we go further: To get a broader picture of the media landscape, our wide spread study designs can focus on several mediums in order to capture the deepest insight into the market. Reliable data and analysis features create an understanding of the relationships between the media and marketing. Our data are the media-planning currency for publishing houses, advertisers and agencies.
Tel. +49 911 395 2440
media@gfk.com