Outdoor advertising
Custom Research
GfK Poster Research offers customized surveys and analysis of outdoor advertising.
Tel. +49 (0)911 395-2503
marktforschung@gfk.com
Outdoor media research
As all other media, outdoor advertising is part of everybody’s everyday life. Outdoor is one of the oldest advertising media. More than ever, there is a great need to conduct research on outdoor advertising. Our clients seek an optimum strategy and placement of campaigns to reach their target audience. We offer poster pre-testing and measurement of the potential of outdoor advertising including the consumption structure of the audience as well as research on the people’s awareness and image of a distinctive campaign. Our data guarantee accurate and reliable results as a basis for our clients’ decision-making. Working in close cooperation with Joint Industry Committees in this sector as well, our research methods are closely aligned to the needs of those very local advertising markets.
Tel. +49 911 395 2440
media@gfk.com