Online media
Ad hoc research
GfK provides information services on operational and strategic marketing decisions worldwide. These services include tests and studies on product and pricing policy, on brand positioning and brand management, on traditional and modern forms of communication with consumers and users, on optimizing distribution as well as on customer loyalty issues.
Tel. +49 911 395-2503
marktforschung@gfk.com
Consumer panel
GfK provides clients with regular information services based on continuous surveys and analyses of the purchasing decisions and behavior patterns of consumers in Europe . The information and consulting services cover nearly all fast-moving consumer goods as well as numerous other consumer goods and services.
Tel. +49 911 395-4199
panel.services@gfk.com
Online media research
Online is the fastest developing segment in the world’s media market. More and more people of all ages are connected to the Internet with ever faster access. The Internet has captured the third place beyond the daily current media. At the same time, companies are expanding their presence on the Internet and the services they are offering there. They have an ever growing need to verify how many people visit their websites, how much time they spend there and other related questions. GfK Group is conducting online research in 10 European countries and the US . We provide the expertise, the vision and the specialized research instruments to help our clients advance their market position and to meet the challenges 21st century media owners and advertisers are facing.
Tel. +49 911 395 2440
media@gfk.com