Media
In the 21st century, media dominates the population’s day-to-day life. At home or at work, whatever people do, they are accompanied by the media.
The world of today’s media has very many different facets and requires the knowledge of a specialist in media research operating in every segment of that progressive market.
We offer information services on media consumer behavior and attitudes to all emerging and established media throughout the world. Our services include qualitative and quantitative research on the usage of television, radio, print, outdoor and all digital interactive media. GfK’s audience measurement data serve as currency for TV, radio and online advertising trading, for the outdoor industry as well as for newspapers and magazines. Our approach of merging the relevant currency data is the answer to overcome the given restrictions of single source solutions.
GfK’s business unit "Media” offers a complete solution of measurement technologies, research expertise and analysis systems. Competence Centers for each type of media and internationally staffed task forces ensure the delivery of such an integrated system of the highest standard. Our excellence and commitment established us as the leading supplier of media research information in Europe and the US .
Our state-of-the-art instruments are reflecting the developments of the international markets. They are designed to deliver reliable results and neutral information as a basis for a well-founded decision-making and thus to improve our clients’ market positions.
For any further information, please do not hesitate to contact us!
GfK Group
Business Unit Media
Nordwestring 101
D – 90319 Nürnberg
Phone +49 (0)911 395-2440
fax +49 (0)911 395-2686
media@gfk.com
www.gfk.com/media (starting 2007)