Cross Media
Cross media research
In today’s world rather different media are used in a complementary manner. Cross Media research solutions offer overlapping information on the consumption of different types of media for the same user. By combining electronic and traditional research methods it is possible to gain valid single source results e.g. of indoor and outdoor media usage. GfK Group is conducting cross media research in 8 countries throughout Europe . Being specialized in every segment of the media market, the merging of data - sourcing from different types of media - offers to our clients new possibilities to come to a spanning picture of media usage and the characteristics of its consumers.
Tel. +49 911 395-4199panel.services@gfk.com