Electrical Appliances / White Goods
Retail Panel
GfK provides clients from trade and industry with regular information services based on continuous surveys and analyses of sales of technical consumer goods in the retail sector worldwide.
Tel. +49 (0)911 395-2566
contact@gfkrt.com
www.gfkrt.com
Consumer Panel
On the basis of continuous research, the GfK sector-oriented teams of consultants analyze the shopping behavior of consumers in all electrical appliances markets.
This includes washing machines, freezers, electrical cookers and microwave ovens. In addition to basic information about market trends and structures, the GfK consumer panels offer insight into actual shopping behavior (known as consumer insights) through a wide spectrum of special analyses on brands, target groups, advertising and sales channels, which form the basis for sales and marketing decisions.
The continuous panel sample also offers the option of individual surveys of small target groups whose recruitment is more difficult.
Tel. +49 911 395-4403
electro@gfk.com
Further details on GfK-Living