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Brand strategy

BASS (Brand Asessment System)

BASS (Brand Asessment System) uses a series of different criteria to assess consumer brand awareness and the relationship between the earning potential and attractivity of a brand.  more >>

GfK Brand Simulator

GfK Brand Simulator is a consumer panel data based model for defining the optimum marketing mix.  more >>

BVT (Brand Vitality Tracking(sm)

BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system.  more >>

GfK Loyalty Plus®

GfK Loyalty Plus® measures the quality of customer relationships, closely scrutinizes all the processes and services of a company and gives concrete recommendations on optimizing customer contact.  more >>

GfK Roper Reports® Worldwide

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.  more >>