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Market segmentation

GfK LivingStyles

GfK LivingStyles help manufacturers and retailers in the homes and gardens segment (household goods, DIY, energy, electrical appliances and equipment, upholstery and home textiles, furniture etc.) to better understand target groups and their attitudes towards living and interior design, as well as their information and shopping behavior. Such understanding enables them to address and service their target groups more efficiently.  more >>

GfK*NAVIGATOR®

GfK*NAVIGATOR® analyzes international markets in order to identify strategic market opportunities and niches.  more >>

GfK Target*Selector

Many marketing and sales issues can be solved automatically using the ConsumerScope consumer panel. Any topics requiring additional, more detailed analysis of consumers and their purchasing behavior can also be addressed.  more >>