Product development/ product maintenance/ design

GfK CONCEPT CHALLENGER

The GfK CONCEPT CHALLENGER family is a modular series of methods aimed at supporting companies embarking on concept optimization.  more >>

GfK Pack Challenger®

The GfK Pack Challenger® offers multiple possibilities to quantitatively test packaging: Visual impact on the shelf, brand recognition, legibility, product communication and imagery.  more >>

GfK Product Challenger®

GfK Product Challenger® is a complete diagnostic tool designed to test and refine new products prior to launch.  more >>

GfK Roper Reports® Worldwide

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.  more >>