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  • Market segmentation
  • Analysis of market opportunities
  • Brand positioning
  • Brand strategy
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  • Category management/ shelf display optimization/ POS optimization
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• Instruments and Services

Brand positioning

BASS (Brand Asessment System)

BASS (Brand Asessment System) uses a series of different criteria to assess consumer brand awareness and the relationship between the earning potential and attractivity of a brand.  more >>

GfK BEHAVIORSCAN®

GfK BEHAVIORSCAN® provides the answer to critical questions: How successful will the new product be? Who will buy it? How is the TV advertising working? What type of advertising pressure or campaign is best?  more >>

GfK Brand Simulator

GfK Brand Simulator is a consumer panel data based model for defining the optimum marketing mix.  more >>

BVT (Brand Vitality Tracking(sm)

BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system.  more >>

GfK Loyalty Plus®

GfK Loyalty Plus® measures the quality of customer relationships, closely scrutinizes all the processes and services of a company and gives concrete recommendations on optimizing customer contact.  more >>

GfK TARGET®POSITIONING

GfK TARGET®POSITIONING supplies data on preference-building image dimensions, identifies brand-specific strategic strengths of the brand and competitive brands, gives concrete indicators on the emotional positioning of the brand, discloses how and to what degree competitive brand images influence each other and gives pointers on future positioning and communication strategies.  more >>

GfK Roper Reports® Worldwide

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.  more >>

GfK Volumteric TESI®

GfK Volumteric TESI®, test market simulation model of GfK, provides answers to key questions relating to new product launches, relaunches, line extensions and changes in the marketing mix.  more >>