Marketing controlling

BASS (Brand ASsessment System)

BASS (Brand Asessment System) uses a series of different criteria to assess consumer brand awareness and the relationship between the earning potential and attractivity of a brand.  more >>

ENVISION™

ENVISION™ delivers on-the-spot consumer reactions to creative executions so you can achieve optimum effectiveness, aesthetic appeal, persuasion and brand impact for ads, package design, logos, signage, and more.  more >>

Experiential Marketing Assessment

Leading techniques are used to allow clients to assess the effectiveness of their EM events that are designed to create a bond between customer and brand. Effectiveness can be measured both at the development stage to help shape the concept, and during activities to enable updating and evolution towards future activities.  more >>

Eye Tracking

Procedure relating to eye contact registration. This records where the viewer looks when shown test ads. The information provides details on frequency and length of eye contact and on which elements of the test ad constitute the main focus of interest.  more >>

Flight Track™

Flight Track™ is a modular e-omnibus for tracking the effectiveness of flights of TV advertising. Flight Track™ is an instrument which measures the effectiveness of TV advertising spots before they are aired. The information helps marketing specialists in the automotive industry, in particular, with the implementation and use of their campaigns.  more >>

GfK Brand Simulator

GfK Brand Simulator is a consumer panel data based model for defining the optimum marketing mix.  more >>

GfK BVT(SM)

BVT (Brand Vitality Tracking(sm) is a proprietary Key Performance Indicator (KPI) driven brand health monitoring and brand management system.  more >>

GfK Loyalty Plus®

GfK Loyalty Plus® measures the quality of customer relationships, closely scrutinizes all the processes and services of a company and gives concrete recommendations on optimizing customer contact.  more >>

Integrated Intelligence

Integrated Intelligence delivers an intelligent information network, whose tools are able to deal with any issue arising. The benefits of the measurable improvement in efficiency range from the creation of marketing target groups, thru the optimization of communication content and media strategies to measuring the efficiency and effectiveness of your marketing activities.  more >>

Roper Reports Worldwide®

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.  more >>

Starch Ad Readership studies

Starch® Ad Readership Studies evaluate advertising success as compared with competitors and industry norms. These studies are designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content.  more >>