Advertising and communication

AD*CREATOR®

AD*CREATOR homes in on all the criteria relevant to effective advertising at an early stage of development of any TV or cinema film. From the outset, this ensures the availability of an authoritative instrument for quality assurance and precise steering of communication content. more >>

AD*VANTAGE*/ Multimedia

A validated international pre-testing system. Using a standardized studio test, this research evaluates the qualitative and quantitative strengths and weaknesses of TV commercials prior to airing. more >>

ATS® (Advertising Tracking System)

The Advertising Tracking System delivers ongoing monitoring of advertising success throughout the entire life of a campaign. Key to the research is an integral process which illustrates the advertising effect as it occurs. Along with the economic aspects, the system also provides continuous analysis, primarily of the qualitative aspects of advertising success. more >>

GfK MediaOptimizer

GfK MediaOptimizer measures the effectiveness of advertising using the non-food consumer panel, GfK Consumer*Scope. Advertising success is tracked at various stages, which comprise consumer awareness, advertising recall, empathy, purchases made and repeat buying. more >>

GfK MediaProfiler

GfK MediaProfiler is an instrument which supports media planners at strategic level. more >>

GfK Roper Reports® Worldwide

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world. more >>

Integrated Intelligence

Integrated Intelligence delivers an intelligent information network, whose tools are able to deal with any issue arising. The benefits of the measurable improvement in efficiency range from the creation of marketing target groups, thru the optimization of communication content and media strategies to measuring the efficiency and effectiveness of your marketing activities. more >>