Category management/shelf display optimization/POS optimization

CatmanGuide

CatmanGuide uses an easily manageable model to analyze complete and comprehensive groups of products and marketing instruments. CatmanGuide begins when the category has been defined and the role of the category specified.  more >>

ENVISION™

ENVISION™ delivers on-the-spot consumer reactions to creative executions so you can achieve optimum effectiveness, aesthetic appeal, persuasion and brand impact for ads, package design, logos, signage, and more.  more >>

Experiential Marketing Assessment

Leading techniques are used to allow clients to assess the effectiveness of their EM events that are designed to create a bond between customer and brand. Effectiveness can be measured both at the development stage to help shape the concept, and during activities to enable updating and evolution towards future activities.  more >>

Eye Tracking

Procedure relating to eye contact registration. This records where the viewer looks when shown test ads. The information provides details on frequency and length of eye contact and on which elements of the test ad constitute the main focus of interest.  more >>

Flight Track™

Flight Track™ is a modular e-omnibus for tracking the effectiveness of flights of TV advertising. Flight Track™ is an instrument which measures the effectiveness of TV advertising spots before they are aired. The information helps marketing specialists in the automotive industry, in particular, with the implementation and use of their campaigns.  more >>

Roper Reports Worldwide®

GfK Roper Reports® Worldwide provides in-depth insight beyond demographics to the lifestyles, values, attitudes and buying behavior of consumers in more than 30 developed and developing countries around the world.  more >>

Starch Ad Readership studies

Starch® Ad Readership Studies evaluate advertising success as compared with competitors and industry norms. These studies are designed to measure readership, reader interest and reader reactions to a magazine's advertising and editorial content.  more >>