GfK Target*Selector
Many marketing and sales issues can be solved automatically using the ConsumerScope consumer panel. Any topics requiring additional, more detailed analysis of consumers and their purchasing behavior can also be addressed.
What are the requirements, attitudes and shopping motivations of specific target groups?
- What defines specific target groups and what purchases are they planning?
- Which lifestyle segments exist in specific markets?
- How often do target groups use certain products and services and in which context? Which needs are being satisfied?
- What awareness levels exist for specific products, brands or companies and what image do they have?
- What expectations do consumers have of specific brands and products?
All of the above can be answered by including target group-specific questions in the ConsumerScope panels. This highlights links between different products (e.g. CD/DVD writer) and purchasing behavior (e.g. music, DVDs) and between attitudes (focus on convenience, price sensitivity) and the choice of outlet as well as between the planning of purchases and actual purchasing behavior. Alongside existing panel information, this achieves an additional information benefit and value added.
These surveys are offered on a client-specific or multi-client basis.
The advantage of these surveys is that target groups are available, which have already been identified and screened for their purchasing behavior through the ConsumerScope panels. As a result, they can be questioned quickly, soon after their purchases and at a favorable cost.
Dr.Wolfgang Adlwarth
Tel. +49 (0)911 395-3664
wolfgang.adlwarth@gfk.com