GfK Car Driver Bus
Method
Computer Assisted Multimedia Questioning ( CAM *QUEST), face-to-face interviews at the respondent’s home. Quota selection.
Particularly suitable for
Surveys relating to driving and motor vehicles
Multimedia-questionnaires (including pictures, films or sound recordings)
Usage of templates
Sample
1,300 men and women aged 18 and over in Germany who are car drivers
GfK PKW BUS represents German car drivers in terms of age, sex, household size, region, town size and profession of the head of the household as well as brand of car driven.
Frequency
weekly "joining options” (usually Tuesday)
Results
3 weeks after copy deadline
Please download our detailed schedule on the top right.
Demographic features
More than 20 standard demographies, including used car models, Internet usage and attitudes to new trends.
Click here to download an overview of our demographies.
For further information, contact our team of advisers.
Click here for information on the GfK Omnibus system.