GfK CLASSIC BUS
Method
Computer assisted multimedia questioning ( CAM *QUEST), face-to-face interviews in the respondent’s home. Multi-level quota selection.
Particularly suitable for
Multimedia questionnaires (including pictures, films or sound recordings)
Use of templates
Sensitive topics (e.g. health or financial topics)
Sample
1000 or 2000 men and women, aged 14 and over, representative of the resident German population aged over 14.
Surveys of specific target groups are possible using GfK CLASSIC BUS, e.g. householders aged over 16, only men or only women, specific age groups etc.
GfK CLASSIC BUS represents the German population in terms of age, sex, household size, region, town size and profession of the head of the household.
Frequency
weekly "joining options” (usually Tuesday)
Results
2 weeks after copy deadline for n=1,000 interviews
3 weeks after copy deadline for n=2,000 interviews
Please download our detailed schedule on the top right.
Demographic features
More than 20 standard demographies, including Internet use and attitude to new trends.
You can download an overview of our demographies here.
For further information, contact our team of advisers.
Click here for further information on the GfK Omnibus System.