GfK Online Research Products
GfK is dedicated to supplying all of our clients marketing research needs via our range of proprietary products using offline and/or online methodologies as appropriate.
Innovation & Opportunity
The Innovation & Opportunity Centre of Excellence is centered on building solutions that identify, assess and maximize market potential. The use of Online Forums, Bulletin Boards, Blogs, Community Sites, Co-creation Panels and Consultations has added greatly to their armory in the last few years.
By tapping into our market opportunity experts, GfK has become a global leader, helping companies around the world explore, qualify and develop high-value opportunities. For more than 30 years, we've guided new products from first concepts through initial development, using a unique combination of insights from the world's largest consumer and business-to-business trend databases…inventive benchmarking and modeling tools…and innovative consulting support.
If you are interested in online concept testing, product testing or pricing research please look at these GfK products
Conjoint
Brand Strategy
Our Brand Strategy Centre of Excellence can provide you with a fully customized roadmap for brand management. Our Global Online Panels and Client Proprietary Panels provide easy access to your customers and your competitors customers whilst our email studies and onsite evaluations are easy ways of accessing your online customers and site visitors. Online research is an ideal method for undertaking brand segmentation, targeting, positioning and brand architecture research.
If you are interested in online brand strategy research please look at these GfK products:
Marketing Effectiveness
The Marketing Effectiveness Centre of Excellence is a team of advertising research and brand tracking specialists within GfK, with a wide range of experience across all sectors and product categories. They focus on helping you create effective marketing communications and monitor the impact of these and your other brand management activities on your brand. They have undertaken hundreds of online advertising and brand effectiveness studies and have a large database of online norms by which to help you evaluate your campaigns.
If you are interested in marketing effectiveness research please look at these GfK products:
AD*VATANGE MultiMedia
Customer Management
The Customer Management Centre of Excellence is focused on creating advanced methods for understanding the customer experience and the drivers of long-term value. Our experts develop both "outside in" and "inside out" pictures of interactions with your company, so you have the knowledge to satisfy, retain and develop your customers.
With insights into every link along the chain that connects you to your customers—from your staff to your brand to your suppliers to your channel environment, we help you plan and manage customer exchanges that build loyalty and increase profitability.
Through an innovative mix of qualitative and quantitative methods, they provide a deep understanding of the customer experience and how you can influence it to …improve perceptions of service…increase sales … and strengthen relationships. In addition, we ensure your staff and your operational infrastructure are aligned with your customer management goals – enabling you to deliver the most profitable customer experience for your business.
If you are interested in marketing effectiveness research please look at these GfK products:
Marketing Sciences & Online Research Centre of Excellence:
GfK’s Marketing Sciences and Online Research Centre of Excellence support, guides and promote online research. Our International Online team of experts collaborates to produce white papers, explore methodological issues, share knowledge and develop cutting edge research techniques.
Whilst GfK’s country access panels are designed to the highest quality standards, for some projects we recognize no single panel will be large enough to provide sample due either to the niche nature of the required sample or our lack of adequate panel in the relevant country. In these cases we partner to achieve the clients sample needs. Our partners are carefully selected and monitored against our high standards whilst GfK hosts the study to ensure data security and scripts the questionnaires and reports the data to ensure quality and consistency of performance. In these cases we have extensive experience in blending sample from different sources to give as representative a sample as possible. Our in-depth knowledge of the commercial sample sources available enables us to buy both well and appropriately. We strongly believe in always being transparent in our sample methodologies
Please contact your local GfK office for more information about our Online capabilities