GfK Group
GfK*NAVIGATOR®
Every day, we are swamped by masses of data - which means it’s increasingly difficult to make strategic use of it. If a brand is to be a long-term success, it’s no good just having data; you also need recommendations on what your strategy should be. You need to know from the outset what the structure of the market is, where your brands fit into this structure and what the future prospects are. That’s why we’ve developed GfK NAVIGATOR ®, which uses a methodology that reliably identifies strategic market opportunities and keeps a constant eye on international markets for you. How is the market segmented? Who buys what, when, why and where? When and in what circumstances, do they use the product? What expectations do consumers have of the product? What do they think the ideal product should be like? What are the key entries for the market and how great is their potential? What niches, opportunities and potential leverage does the market offer? Which groups could be targeted as a result?
We can answer questions like the following:
Jean-Christohe Salles
Tel. +54 1148 1555-67
