GfK Group
GfK PRODUCT CHALLENGER
GfK PRODUCT CHALLENGER is a complete diagnostic tool designed to test and refine new products prior to launch. Make sure your new product fits your concept, choose the most promising new product formulation out of several alternatives, benchmark your product against market competitors, determine whether or not the product improvements you are considering will be appreciated by consumers, current users (alienation risk) as well as new users (recruitment capacity), measure the risk that may come from switching to a lower cost formula.
Christine Graf
Tel. +49 (0) 911 395-3689
